Posted on September 12, 2011 12:54 pm by Shel Holtz | For Immediate Release
Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted with Jeremiah Owyang, HSBC’s Betony Taylor and Aden Davies, Mark Dollins, and Glenn Gaudet; announcing GaggleAmp for FIR; promo codes for FIR…
Posted on September 12, 2011 12:54 pm by Shel Holtz | For Immediate Release | Media
Cut from FIR #616:
- Online Journalism Review: Which social media tool is the right one for PR professionals?
Download the file here (MP3, 5.75Mb; length 6:14), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Posted on September 11, 2011 9:18 am by Shel Holtz | Books | For Immediate Release | Media
The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.
FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com
“Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media.…
Posted on September 11, 2011 8:21 am by Shel Holtz | For Immediate Release | Social Media
Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, and social-savvy activist…
Posted on September 9, 2011 7:54 am by Shel Holtz | For Immediate Release | Social Media
GaggleAmp is a service that helps amplify your social media messages. The company describes itself as follows: “For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. Using GaggleAMP, companies are able to…
Posted on September 8, 2011 6:56 am by Shel Holtz | For Immediate Release
Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1.
In this FIR interview, co-host Neville Hobson speaks with HSBC’s Betony Taylor, PR Manager, and Aden Davies, Innovation Technician, to discuss the bank’s objectives for the newsroom, its development, its structure…
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