Posted on December 15, 2014 5:11 pm by Shel Holtz | Business | Crisis Communication | Ethics | Legal | PR
A brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.
Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are…
Posted on November 18, 2014 8:48 am by Shel Holtz | Crisis Communication | Social Media
Note: This is my first effort with Microsoft’s new online publishing tool, Sway. What do you think?
Posted on August 21, 2014 6:32 am by Shel Holtz | Crisis Communication | For Immediate Release
Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and…
Posted on June 5, 2014 7:51 am by Shel Holtz | Crisis Communication
GM CEO Mary Barra has shown a number of faces during the auto giant’s recall crisis. It has been Barra’s job to serve as chief spokesperson about the recalls of some 11 million cars, recalls that took as long as 11 years to enact, a delay that caused 13 deaths the organization has acknowledged (and possibly hundreds of others they haven’t).
Barra—who only to the helm this…
Posted on May 30, 2014 4:03 am by Shel Holtz | Content | Advertising | Brands | Crisis Communication | Instant Messaging | Marketing | Mobile | Research | Search | Social Media | Social networks
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Tale #1: Chevron—Hashtag hijacking is nothing new, though it’s still remarkable that there are still big brands…
Posted on May 23, 2014 8:25 am by Shel Holtz | Content | Instagram | Visual Communication | Advertising | Crisis Communication | Facebook | Legal | Marketing | Media | Mobile | Research | Social Media | Technology | Video
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found…
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