Posted on January 24, 2014 8:20 am by Shel Holtz | Content | Instagram | Pinterest | Blogging | Business | Facebook | Research | Twitter
The Friday Wrap is my weekly collection of stories from the past week that you may have missed but that could influence the way you communicate. I collect stories to consider for the Wrap (as well as for the For Immediate Release podcast I co-host) at my link blog, which you’re welcome to peruse at LinksFromShel.tumblr.com.
Posted on January 21, 2014 3:51 pm by Shel Holtz | Content | Customer Service | Social Media | Video
The notion of “content shock” is that consumers have a finite number of minutes they can dedicate to consuming content, and as the odds of your content being found and read or viewed diminish, the cost of producing that content becomes untenable.
I don’t buy the idea of content shock for a lot of reasons, many of which I articulated here. One of the points I…
Posted on January 17, 2014 8:14 am by Shel Holtz | Content | Pinterest | Advertising | Business | Facebook | Gamification | Marketing | Media | Publishing
It was 20 years ago today…that the earth shook and my life changed. The Northridge Earthquake struck just after 4 a.m., while it was still dark. I lived in Granada Hills at the time, just a few miles from the epicenter. I was born in Hollywood and raised in the San Fernando Valley. I was no stranger to earthquakes, which for…
Posted on January 10, 2014 7:37 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Customer Service | Facebook | QR Codes | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link…
Posted on January 8, 2014 3:24 pm by Shel Holtz | Content | Publishing | Social Media
Image (c) CanStock PhotoThe information overload soothsayers are at it again. This time, the warning comes from Mark Schaefer, the sharp-minded, forward-thinking executive director of Schaefer Marketing Solutions. In a recent blog post that has gotten a lot of attention (206 comments, 263 Facebook shares, 509 tweets, 127 LinkedIn shares, and 323 plus-ones), Schaefer warns that we are about to…
Posted on December 27, 2013 9:14 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Channels | Facebook | IABC | Internal | Marketing | Mobile | PR | Publishing | Search | Social Media
Here at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from…
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