Posted on February 21, 2014 7:04 am by Shel Holtz | Content | Blogging | Brands | Business | Content Curation | Customer Service | Facebook | Marketing | Measurement | Research | Twitter
The Friday Wrap is a collection of items from the last week that could be useful for communications professionals but that may have slipped by unnoticed (particularly in the wake of big news stories like Facebook’s blockbuster acquisition of mobile messaging app WhatsApp). I collect all the items I might possibly use in the Wrap on my link blog at LinksFromShel.tumblr.com,…
Posted on December 9, 2013 11:33 am by Shel Holtz | Content Curation | Marketing | Search | Social Media | Video
Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the…
Posted on November 22, 2013 9:07 am by Shel Holtz | Content | Pinterest | Advertising | Blogging | Business | Content Curation | Crisis Communication | Ethics | Marketing | PR | Research | Social Media
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would…
Posted on November 15, 2013 10:00 am by Shel Holtz | Visual Communication | Pinterest | Advertising | Brands | Content Curation | Facebook | Gamification | Google+ | Marketing | Research | Twitter
(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly…
Posted on October 25, 2013 12:09 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Content Curation | Facebook | Marketing | Measurement | Twitter | Video
Greetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at
Posted on September 27, 2013 9:46 am by Shel Holtz | Content | Instagram | Pinterest | Brands | Business | Content Curation | Facebook | Google+ | Research | Social Media | Trust
(c) Can Stock PhotoI’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link…
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