Posted on February 13, 2014 11:17 am by Shel Holtz | Business | Internal | Participatory Communication
On March 13, 2001, Cerner Corporation CEO Neal L. Patterson sent an email aimed at some 400 company managers, intended to “start a fire.” The email spread, first through the organization, then beyond.
Patterson’s letter began like this:
We are getting less than 40 hours of work from a large number of our K.C.-based EMPLOYEES. The parking lot is sparsely used at 8 a.m.; likewise…
Posted on January 31, 2014 10:28 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Mobile | PR | Social Media
The Friday Wrap is my weekly culling of articles and posts I’ve collected that could be of interest to communicators, but that you may have missed in your own scans. I collect all the items I’ll consider for the Wrap at my link blog, LinksFromShel.tumblr.com, which you’re welcome to follow.
That’s the conclusion of SHIFT Communications’ Christopher S. Penn after reviewing…
Posted on January 29, 2014 5:26 pm by Shel Holtz | Business | Customer Service | Internal | Social Media
(c) Can Stock PhotoThe research I conducted for a big consumer packaged goods company a couple years ago as part of the development of an all-employee social media training project produced some revealing data. A sizable majority of employees said they had been contacted via social media by a friend, family member or acquaintance with a question about the company.…
Posted on January 24, 2014 8:20 am by Shel Holtz | Content | Instagram | Pinterest | Blogging | Business | Facebook | Research | Twitter
The Friday Wrap is my weekly collection of stories from the past week that you may have missed but that could influence the way you communicate. I collect stories to consider for the Wrap (as well as for the For Immediate Release podcast I co-host) at my link blog, which you’re welcome to peruse at LinksFromShel.tumblr.com.
Posted on January 17, 2014 8:14 am by Shel Holtz | Content | Pinterest | Advertising | Business | Facebook | Gamification | Marketing | Media | Publishing
It was 20 years ago today…that the earth shook and my life changed. The Northridge Earthquake struck just after 4 a.m., while it was still dark. I lived in Granada Hills at the time, just a few miles from the epicenter. I was born in Hollywood and raised in the San Fernando Valley. I was no stranger to earthquakes, which for…
Posted on January 16, 2014 1:49 pm by Shel Holtz | Blogging | Business | For Immediate Release
One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog.
Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in…
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