Posted on June 1, 2010 6:41 pm by Shel Holtz | Brands | Business | Technology
I have made the decision to go completely Apple-free.
This is a personal decision. I have no intention of trying to start a movement or get others to join me. Personally, though, I have enough problems with Apple and the way it conducts business that I’ve concluded that I simply don’t have to support these practices with a nickel of my money, nor do I…
Posted on February 22, 2010 9:42 am by Shel Holtz | Brands | Business | Twitter
A debate several years ago, during blogging’s heyday, centered on the wisdom of introducing “character blogs.” These aren’t fake blogs. They’re very transparent in their use of a fictional character as the blogger. Some experts defended the practice while others insisted that it could never be a good idea. I fell somewhere in the middle, advising against them in nearly all instances but acknowledging…
Posted on March 6, 2009 1:33 pm by Shel Holtz | Brands | Marketing | Social Media | Web
A couple of days have gone by since Mars, Inc.‘s Skittles brand tossed out its website and replaced it with links to various social media properties. So frenetic was the commentary that I decided to stay out of it other than a mention on Monday’s episode of For Immediate Release. But I just can’t keep my lip buttoned any longer.
Most of the declarations…
Posted on December 3, 2008 7:42 pm by Shel Holtz | Brands | Facebook | Marketing | Social Media | Twitter
Since the whirlwind of activity that resulted in McNeil Laboratories pulling a Motrin ad campaign and issuing an apology, a chorus of naysaying has emerged that downplays the significance of the events. Some of these opinions make good points while others are just downright silly. Ultimately, though, what occurred between the brand and the mommy bloggers who launched the offensive…
Posted on May 3, 2008 10:16 am by Shel Holtz | Brands | For Immediate Release | Internal
Content summary: Shel Holtz presents a breakout session on the blurring lines between internal and external communications at the Society for New Communications Research New Communications Forum in Santa Rosa, California, on April 23, 2008. The session delves into internal communications practices that prepare employees to represent the company in their social media activities.
Download the file here (MP3, 29.2Mb, 1:04).…
Posted on May 2, 2008 12:11 am by Shel Holtz | Blogging | Brands
Dell, the poster child for a big company embracing social media, has launched a new blog. Dell’s chief blogger, Lionel Menchaca, announced “Your Blog” on Direct2Dell, the customer service-focused blog launched during some of the company’s darkest days.
“YourBlog” will focus on the uses to which people put their computers. Lionel thinks of it as “a little bit Community + Lifehacker + ReadWriteWeb + Gamespy.” Dell…
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