Posted on January 17, 2008 1:40 pm by Shel Holtz | Blogging | PR | Social Media
As I have watched the facts unfold surrounding the Black Mustang Club, I have taken a nostalgic journey back to my brief stint in the newspaper business before I made the transition to corporate communications. I imagine myself on the news desk, my manual Royal typewriter before me, as the phone rings.
The source on the phone is breathless. “Have I got a…
Posted on January 9, 2008 12:28 pm by Shel Holtz | Blogging | Media
In journalism’s efforts to embrace new media and transform the newspaper business, a lot of papers have adopted the idea of inviting readers to blog on the paper’s site. The Seattle Post-Intelligencer was one of the first newspapers to go down this road, with readers writing about a variety of topics relevant to Seattle residents, like transit, trade, and music.
It’s not a bad idea.…
Posted on January 5, 2008 2:16 pm by Shel Holtz | Blogging
Whatever I may have to say tomorrow, Sunday, January 6, will have to wait until Monday. I’m joining the “Day of Silence” to protest the arrest of Fouad al-Farhan, described by the Washington Post as Saudi Arabia’s most popular blogger. He was arrested December 10 on the vague pretext of “violating rules not related to state security.” His arrest was, however, directly related to his activities…
Posted on January 4, 2008 4:16 pm by Shel Holtz | Blogging | Measurement
Measuring a blog’s impact is a dicey exercise and one that prompts a fair amount of discussion. People seem to be commenting on blog posts less these days, partly because Twitter has assumed a bigger role in these conversations and partly, I suspect, because people just aren’t as interested in commenting.
Some people have suggested that trackbacks are a better solution (as in this…
Posted on December 13, 2007 6:32 pm by Shel Holtz | Blogging | Social Media
On my walk home from elementary school back in the early 1960s, I frequently stopped at the corner liquor store and bought a one-cent Bazooka bubble gum. The gum was usually great (unless it had gone all hard), but what I really wanted was the Bazooka Joe comic that came with it. One of those comics has stuck with me…
Posted on December 6, 2007 9:03 am by Shel Holtz | Blogging | Business
No time to say much about this—I’m getting ready to leave for Chicago—but Jeremiah Owyang emailed me to let me know that he’s posted an item about WalMart’s new blog, Check Out. Jeremiah has a detailed post on the initiative that includes an interview with one of the Check Out bloggers.
Most of WalMart’s social media ventures have not gone well, although the controversial retailer has…
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