Holtz Communications + Technology

One of the arguments against full-text RSS feeds is that you can’t see any comments. With partial-text feeds, you need to go to the blog to finish reading what you’ve started, and that’s where you’ll find comments. If you can read the entire entry, the argument goes, you’ll have no incentive to visit the blog and thus the comments will go unread.

It’s a moot point…

Note: This is a rewrite of an original post that I have deleted.

I frequently hear a dismissal of blogs, particularly as an activity in which leaders should engage, based on the volume of readers. It’s an old argument. I recall at one time, many years ago, the same argument was made for ignoring threads in message boards: “How many people actually read this…

Mary Matalin and James Carville were the opening keynoters at the first general session of the IABC conference and, God love ‘em, they kept their remarks focused squarely on communications. Carville’s comments in particular struck a chord, particularly in light of my earlier posts on the idea that PR could be replaced by blogs.

I wasn’t taking notes, so this isn’t a precise quote, but it…

So Steve Rubel gets up at Gnomedex and says something along the lines of, “Blogging is PR with candor.” I wasn’t there, but I’ve read the reports of people who were.

Blogging certain can be PR with candor, although there’s nothing to stop a blogger from being less than candid in his blog. Further, I’ve seen plenty of candid PR that was produced without blogs. The notion…

If you’re looking for examples of how social tagging can provide real value, take a look at the Gnomedex2005 tag at Technorati. Attendees of Chris Pirillo’s recently-concluded tech conference agreed to tag their blog posts about the session making it easy for anyone to keep track of all the various posts just by searching the tag at Technorati. While this group tagging…

PR heavyweight Ketchum has come under considerable fire for the launch of its new-media practice, notably because the company doesn’t appear to have any bloggers on its team who can bring any kind of experience to the table. (Neville points to an excellent post from Constantin Basturea that coolly analyzes Ketchum’s mistakes.)

Ketchum does have a website that addresses some new media issues,…