Posted on November 2, 2007 1:09 pm by Shel Holtz | Blogging | PR
In the wake of the “PR Sucks” meme that’s been making the rounds over the past week, Jeremy Pepper has posted a SlideShare presentation introducing PR newbies to social media, with a focus on smart blogger outreach. Coupled with Todd Defren’s clip-and-save tip sheet, this is a good introduction to the topic, about which plenty of material is available over at TheNewPR wiki.
| Posted on November 1, 2007 3:15 pm by Shel Holtz | Blogging | Business
Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story. Direct2Dell was followed by the Dell Idea Storm, introducing elements…
Posted on November 1, 2007 3:11 pm by Shel Holtz | Blogging | Business | For Immediate Release
In July 2006, computer systems company Dell launched Direct2Dell (initially called ‘one2one’), its first public blog designed to be an extension of Dell’s direct business model where the company “learns and improves by listening to customers.”
During the 18 months since its launch, Direct2Dell has helped Dell credibly engage with customers, fans and critics around the globe.
Now, Dell is turning its attention to the role a blog can play…
Posted on October 30, 2007 4:18 pm by Shel Holtz | Blogging | PR
Hat tip to C.C. Chapman, who already blogged this and tipped his hat to Jeremy Pepper, who tweeted it.
Wired magazine editor Chris Anderson—author of “The Long Tail”—has posted an item to his blog that makes an excellent (although not a new) point, then ruins it with a vindictive, mean-spirited, and ultimately childish action. (I subscribe to Anderson’s feed, so I would have seen the post sooner or…
Posted on October 16, 2007 10:55 am by Shel Holtz | Blogging | General
One of the greatest frustrations associated with being a dedicated blogger occurs when you simply cannot blog. My “blog fodder” file is loaded with ideas and links I’d like to write about, but my exhausting travel schedule has precluded it. A look at my blog shows not much other than cross-postings from For Immediate Release. I haven’t had time to check, but my Technorati…
Posted on October 3, 2007 11:09 am by Shel Holtz | Blogging | Internal | Intranets | RSS | Social Media
G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.
The latest, a case study detailing the efforts by financial services company Northwestern Mutual to take advantage of social media on its intranet, is particularly important because the…
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