Holtz Communications + Technology

Back-to-the-office communication is shaping up to be one of the most challenging undertakings ever for internal communicators, far more complex and fraught with peril than most are prepared for.

(Before we go any farther, let’s agree right now to not call it “return to work.” Employees have been working. They have been working hard, in many cases harder than they did when they commuted to…

The June installment of The Hobson & Holtz Report includes reports on these stories:

• Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness
• Colgate launches its sonic logo
• How “Zoom” became the “Kleenex” of video calling
• Business leaders turn to internal podcasts to stay connected with employees
• An e-waste sculpture targeted the G7 goes viral
• Hosts are a hot…

Providing employees with an experience that balances work with everything else that matters in life is important for a number of reasons, most of which should be obvious to leaders of any business. It reduces stress and improves mental and physical health. Productivity is higher among employees who achieve balance. It enables you to present during both the work and…

The May installment of The Hobson & Holtz Report includes reports on these stories:

• Research finds that fear is sometimes a great way to influence people’s behavior.
• A train company emailed employees they were getting a bonus. It turned out to be a cybersecurity test.
• Should brands and marketers pay attention to BitClout?
• What, exactly, is the hybrid model that is likely…

The March installment of The Hobson & Holtz Report includes reports on these stories:

• The road to hell is paved with good intentions, which Burger King learned after one well-meaning but poorly thought-out tweet
• Do you subscribe to a podcast or follow it? (Or listen to it?) These verbs may have consequence, especially in attracting new podcast listeners.
• Another company has…

The February installment of The Hobson & Holtz Report includes reports on these stories:

• Can anyone moderate podcasts the way we expect Facebook and Twitter to moderate content?
• How communicators can make a difference when IT introduces new software or systems
• There’s a right way and a wrong way to engage in newsjacking
• Can “branter” build long-term brand value (and what the hell is it,…