Posted on September 22, 2020 5:02 pm by Shel Holtz | A Model for Employee Communication
When the Employee Experience (EX) comes up, the conversation generally revolves around milestones. I suspect that’s because the EX was derived from the Customer Experience (CX), which is built around the marketing funnel with its milestones: awareness, interest, consideration, intent, evaluation, purchase, advocacy. But the fact is, employees have experiences every single day they’re at work. From apps that don’t work right and an IT…
Posted on August 17, 2020 4:00 am by Shel Holtz | For Immediate Release
The August 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…
- Twitter’s new conversation settings (which are not an assault on free speech)
- Instagram’s terrible attempt to duplicate TikTok
- What the coronavirus pandemic will do to our homes and offices
- How the pandemic is reshaping our approach to social media
- Google’s pandemic-related additions to travel searches
- Amazon Web Services lets…
Posted on July 20, 2020 4:00 am by Shel Holtz | For Immediate Release
The July 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…
- Emotional Intelligence as an Internal Communications focus
- AI avatars as a new tool for training and marketing
- The latest TikTok news
- What a better social network might look like
- The rise of Virtual and Augmented Reality
- The staggering jobs challenge the world is facing
Dan York reports…
Posted on June 28, 2020 5:00 pm by Shel Holtz
The customer journey, representing each and every touchpoint a customer encounters over their lifetime of experience with a brand, is expressed in a customer journey map. These maps can become quite complex based on the nature of the product or service and the extent to which a customer engages with it and the people and institutions connected with it. That…
Posted on June 22, 2020 4:00 am by Shel Holtz | For Immediate Release
The June 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…
- Their appearance on Joe Jaffe’s broadcast show
- A report on the all-virtual IABC World Conference
- Twitter’s move to let users record and tweet audio
- Three new blockchain developments of interest to communicators
- Flipboard’s new Storyboard feature
- A user email that prompted Merriam-Webster to update a dictionary definition
- How…
Posted on May 16, 2020 4:00 am by Shel Holtz | For Immediate Release
In the May episode of “The Hobson and Holtz Report,” Neville and Shel discussed how a group of online retailers led by Amazon has come together to pressure the U.S. Congress to save the Postal Service through a highly targeted advertising campaign. Other topics include…
- The importance of being true to your brand purpose during the pandemic
- New tools on LinkedIn …
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