• FIR #344: Sloganeering with AI

AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time—even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:

• Newsrooms are adopting standards for using AI
• Google is pitching an AI news-writing tool to major media outlets
• How should newsrooms be thinking about AI?
• A study of more than 5,000 ChatGPT conversations reveals how people are using the chatbot
• Maybe AI isn’t coming for everyone’s job after all
• An NFT platform has launched a limited-edition print magazine
• What’s behind Twitter’s poop emoji PR?
• In his tech report, Dan York introduces himself to Threads, Mastodon analytics are now available, Vox is ending its CMS, a look at Llam2, worries about AI cluttering the web with useless content, and a new podcast to try.

The next monthly, long-form episode of FIR will drop on Monday, August 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email .(JavaScript must be enabled to view this email address).

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Link from this report:

• Writing guidelines for the role of AI in your newsroom? Here are some, er, guidelines for that 
• Google Tests A.I. Tool That Is Able to Write News Articles
• What should newsrooms do with AI?
• Redditors prank AI-powered news mill with “Glorbo” in World of Warcraft
• Search & Performance Marketing Daily: ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
• AI Rewrites 50 Famous Brand Slogans
• Maybe AI Isn’t Coming for Everyone’s Job After All
• Print Is Dead? Why NFT Platform Zora Is Launching a Magazine
• Here are the biggest reasons jobs could disappear — and A.I. isn’t one of them
• Behind Twitter’s poop emoji PR

Links from Dan York’s Tech Report

• The Rise of Social Analytics on Mastodon
• Scoop: Vox Media drops its own CMS
• Meta releases Llama 2, its open-source LLM with double the context length, for free for research and commercial use, and expands its Microsoft partnership
• Unleashing Glorbo