Posted on July 21, 2011 8:14 am by Shel Holtz | Blogging | For Immediate Release | Measurement | Twitter
Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings - typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.
In this FIR Interview,
Posted on July 17, 2011 3:07 pm by Shel Holtz | Social Media | Twitter
Posted on July 10, 2011 12:33 pm by Shel Holtz | Politics | Social Media | Twitter
Politics breeds cynicism that way email breeds spam. A lot of the cynicism directed at US President Barack Obama’s Twitter Town Hall is misplaced.
To be clear, my opinions would be identical if this had been a Republican president making history as the first President to conduct a Q&A session with citizens via Twitter.
The criticisms fell roughly into three camps:
- It was just a…
Posted on June 21, 2011 1:21 pm by Shel Holtz | Ethics | Media | PR | Twitter
One of the more distressing aspects of the recent Duke Nukem Forever dustup had nothing to do with Jim Redner‘s ill-advised tweet threatening to blacklist those who penned what he deemed particularly savage negative reviews.
Between Redner (who lost his biggest client as a result), New Media Strategies (which was fired from the Chrysler account over a similarly misguided tweet), former New York…
Posted on February 24, 2011 7:51 am by Shel Holtz | Brands | Business | Social Media | Twitter
At a recent conference, I heard a highly-respected (and respectable) PR professional argue that Twitter accounts should always—always—be a real person with a real-person avatar. Logo accounts, he said, shold be avoided.
It’s not the first time I’ve heard this argument. In Shel Israel‘s book, “Twitterville,” Department of Defense consultant Mark Drapeau is quoted (from a Mashable.com post) saying, “Twitter is about people sharing information with other people.…
Posted on February 23, 2011 1:44 pm by Shel Holtz | For Immediate Release | Twitter
OneForty.com started out as a Twitter app store, the brainchild of Twitter convert Laura Fitton. The site has recently undergone a major shift in focus. While continuing to offer 3,000-plus apps—mostly for Twitter but expanding into other social apps, including Facebook apps—Fitton has refocused the site on the needs of the business community. In this FIR interview, Fitton discusses with FIR co-host
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