Posted on May 22, 2009 6:35 pm by Shel Holtz | Social Media | Transparency
Warning: Long post follows!
I conducted a webinar on Wednesday for IABC, sponsored by Thomson Reuters, on “Tactical Transparency” which, not coincidentally, is the title of my latest book.
The on-demand recording of the session is now available; a free registration is required.
I promised to cover the questions that were asked during the session as a blog post. Here goes:
What are the first steps…
Posted on March 17, 2009 7:03 pm by Shel Holtz | Blogging | External | Internal | Transparency
CEO reputations are already in the tank. According to the Edelman Trust Barometer, used car salesmen have more cred than CEOs and official corporae spokespersons. Those same CEOs should be looking beyond the current economic crisis. A rehabilitated image will be important once the sting of the recession has faded.
Writing on ReputationXchange.com, Dr. Leslie Gaines-Ross pointed out that a CEO’s internal…
Posted on November 18, 2008 9:46 am by Shel Holtz | Books | Social Media | Transparency
A week or so ago, I received my author’s copies of “Tactical Transparency,” the new book I’ve co-written with John C. Havens, and even though it’s my sixth book, I felt that same old thrill the day it went on sale. I’m also very hopeful about the book’s prospects. I must have heard President-Elect Barack Obama utter the word “transparency” about 10 times during his “60 Minutes” interview…
Posted on November 11, 2008 8:43 pm by Shel Holtz | Business | PR | Transparency
I have come to the sad conclusion that the people running AIG are idiots. Dolts. Complete and irredeemable morons.
I defended the Southern California retreat for which AIG took so much heat. That event was an incentive for top-performing life insurance salespeople. It was part of the compensation for their contributions and necessary to keep the company’s top performers from defecting to the…
Posted on October 21, 2008 9:45 am by Shel Holtz | Books | Transparency
The doorbell rang late yesterday. I was ready to be assailed by yet another advocate for or against one of the ballot propositions, but it turned out to be my regular UPS guy with an envelope containing one copy of the new book I have co-authored with John C. Havens, “Tactical Transparency.” The official release date is November 8, but it’s great to have a…
Posted on September 4, 2008 5:19 pm by Shel Holtz | Crisis Communication | Internal | Transparency
In the days before email, someone at a company where I worked inadvertently pushed the wrong speed-dial number on a fax machine. Instead of faxing a draft press release to outside counsel, he sent the release to a newspaper reporter who covered the company as part of his beat.
It was fear of this kind of all-too-human mistake that led attorneys…
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