Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology
A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.
“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”
It was just a passing…
Posted on January 4, 2017 2:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Audio | Brands | Marketing | Technology
If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model and TV personality Kalani Hilliker 
onboard, they studied her…
Posted on December 23, 2016 11:55 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Wearables | Brands | Business | Channels | Facebook | Instant Messaging | Measurement | Media | Mobile | Podcasting | PR | Research | Second Life | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Twitter testing notifications for breaking news—Twitter CEO Jack Dorsey insists that Twitter is a news platform, a channel for sharing what’s happening right now. Reflecting its desire to be a news app, the company has…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
Posted on November 10, 2016 2:21 pm by Shel Holtz | Chatbots | Marketing | Measurement | PR | Technology
Christopher Penn attended World of Watson last month, a conference named for IBM’s question answering (QA) computing system that brought 20,000 people together to learn and share about data and artificial intelligence and how they can transform businesses and industries.
It’s no surprise that Chris, SHIFT Communications’ vice president of Marketing Technology, bought a ticket for the show; Chris is a data geek. What is…
Posted on September 30, 2016 4:09 pm by Shel Holtz | Chatbots | Marketing | Mobile | Technology
Johnnie Walker has introduced an Amazon Echo skill that demonstrates quite well why you won’t need an app—or even a phone—for most of what you’re accustomed to using an app for.
Links from this episode:
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