Holtz Communications + Technology

I encounter one consistent question whenever I speak or consult on social media: “Is there one place I can go to get up to speed on the basics?” While there are several useful resources, I couldn’t find a decent one-stop shop that explored the broad range of social media—tools and issues—succinctly and from a communicator’s point of view.

In fact, I’ve been making notes about how to approach such…

The habit of communicating via broadcast is hard to break. Even as some companies embrace the ethos of social media, they employ broadcast models in their efforts to participate in it. Facebook apps, for example, are a means of injecting a message into a medium used primarily for conversation. There’s nothing wrong with that; in fact, a study from the American…

On my walk home from elementary school back in the early 1960s, I frequently stopped at the corner liquor store and bought a one-cent Bazooka bubble gum. The gum was usually great (unless it had gone all hard), but what I really wanted was the Bazooka Joe comic that came with it. One of those comics has stuck with me…

I started commenting on Chip Griffin’s excellent article, “Throwing Out the Social Media Rulebook”, over on Media Bullseye, but the comment started to get too long so I decided to make it a post here.

Chip’s overarching message is one with which I completely agree:

Far too many of my colleagues who share a passion for the social media space treat this new media world more as a…

Rob Cottingham pointed me to a Canadian study that suggests business and marketing leaders believe the importance of social media is eclipsing that of traditional media. The study determined that 46% of respondents say that social media is more important than TV, radio, newspapers and magazines; 85% believe social media have become vital elements of the communication mix.

At the same…

Chip Griffin of CustomScoop, the media monitoring service, has launched an online magazine called Media Bullseye, designed to “provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape.”

Articles are authored by Chip and members of his staff (notably the clearly prolific Sarah Wurrey) as well as by guest authors like Chris Brogan and Chris Thilk. Features…