Holtz Communications + Technology

Since the whirlwind of activity that resulted in McNeil Laboratories pulling a Motrin ad campaign and issuing an apology, a chorus of naysaying has emerged that downplays the significance of the events. Some of these opinions make good points while others are just downright silly. Ultimately, though, what occurred between the brand and the mommy bloggers who launched the offensive…

In a single blog post, Scott Monty has put on a clinic on how a company can bring social media to bear in the face of difficult times.

Scott, who manages Ford Motor Company’s social media efforts, has assembled his own manifesto, “How You Can Use Social Media to Help the U.S. Auto Industry.” The post is much more than an appeal for aid, though;…

The very best PR and organizational communications is, at its core, about building relationships. That should make it the ideal function to coordinate a company’s social media presence. But is the PR business at large ready to assume that kind of role?

Certainly there are people and agencies among the ranks of communicators who have paid attention to the shifts in the…

Last Friday (November 14), the night before the SNCR research symposium in Cambridge, about 20 social media fans got together at Vox Populi for drinks, food, drinks, camaraderie, and drinks. Did I mention drinks?

John Wall put the event together and spread the word through Twitter, making the gathering an official tweetup. Among those who attended, I’d either already met them, had…

Earlier this week, I was the presenter for a 90-minute webinar on social media marketing. We didn’t have time to get all the questions answered, so participants forwarded them along to the webinar host, who passed them along to me.

Rather than reply through the loney channel of email, I’ve chosen to answer these queries here—so you can add your own thoughts, experiences, and…

The Big 3 U.S. automakers—GM, Ford, and Chrysler—want the $25 billion federal legislators are hesitantly dangling in front of them. Today, Democratic leaders insisted that the trio spell out their plans for spending the $25 billion (which presumably won’t include additional private jets).

My advice to these companies: Go considerably further than a spending plan.

On his “60 Minutes” interview this past Sunday, President-Elect Barack Obama…