Posted on February 16, 2009 7:11 pm by Shel Holtz | Marketing | Social Media
Social media is often about the niche. For a mainstream media outlet to host content that satisfies the interests of a group, that group needs to be large enough to fit the CPM (cost-per-thousand) model. Social media makes it possible to identify and reach groups that fly under mainstream media’s radar.
That’s exactly what Melanie Notkin has done with her online venture, Savvy…
Posted on February 3, 2009 4:34 pm by Shel Holtz | Social Media
The first time I heard the notion that there’s nothing new under the sun, it was about 30 years ago on my first communications job. Our design goddess was flipping through an issue of Communication Arts magazine looking for layout ideas. Several of us got into some good-natured banter about whether that was copying or adaptation, and that’s when the “under the sun” concept…
Posted on January 28, 2009 10:15 am by Shel Holtz | Blogging | Business | Crisis Communication | PR | Social Media
About 18 or 19 years ago, scorn was heaped upon me when I insisted that pretty much every company would need to adopt email and provide employees with email addresses. I got the same reaction 12 or 13 years ago when I proclaimed all companies would require a presence on the World Wide Web. Today, email and a website are…
Posted on January 16, 2009 6:03 pm by Shel Holtz | Social Media | Technology
My biggest problem staying on top of the river of news is that it’s hard to fit on one screen. Tweetdeck wants to sprawl across the width of the monitor, so I have to either cover it up or minimize it when working in Word or Photoshop or some other application. The same issue leads me to leave my RSS reader…
Posted on December 24, 2008 8:32 am by Shel Holtz | Social Media
Ten years ago, I joined forces with Craig Jolley, Pete Shinbach, and Tudor Williams to form a consortium of communicators with special knowledge of online communication. We eventually expanded to include Dan Janal and Carol Kinsey Goman as counselors in NetGain. We met twice a year to plot strategy. We produced a very popular monthly email newsletter in which each…
Posted on December 23, 2008 11:53 am by Shel Holtz | Social Media
Luke Armour raised an issue in a listener’s comment to last Thursday’s FIR in response to my suggestion that critics cut Motrin manufacturer MacNeil Laboratories some slack. I was reacting to numerous social media commentators who were chagrined that a second notice from McNeil Marketing VP Kathy Widmer remained on the Motrin.com website for a couple weeks without follow-up. My premise: MacNeil…
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