Posted on January 8, 2014 3:24 pm by Shel Holtz | Content | Publishing | Social Media
Image (c) CanStock PhotoThe information overload soothsayers are at it again. This time, the warning comes from Mark Schaefer, the sharp-minded, forward-thinking executive director of Schaefer Marketing Solutions. In a recent blog post that has gotten a lot of attention (206 comments, 263 Facebook shares, 509 tweets, 127 LinkedIn shares, and 323 plus-ones), Schaefer warns that we are about to…
Posted on December 27, 2013 9:14 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Channels | Facebook | IABC | Internal | Marketing | Mobile | PR | Publishing | Search | Social Media
Here at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from…
Posted on June 18, 2013 10:10 am by Shel Holtz | Content | Publishing | Writing and Editing
Producing a steady flow of content to satisfy the needs of a content marketing effort is a heady enough challenge for communicators. Translating technical information into content people will want to read, talk about and share takes the challenge to a whole new level.
For a lot of companies, it’s the technical side of the story that would make customers flock to…
Posted on April 15, 2013 10:14 am by Shel Holtz | Crisis Communication | Media | Publishing | Social Media
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of…
Posted on April 12, 2013 7:50 am by Shel Holtz | Content | Instagram | Advertising | Content Curation | Google+ | Marketing | Publishing | Social Media | Trust | Twitter
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the…
Posted on March 18, 2013 10:06 am by Shel Holtz | Mobile | Publishing | QR Codes
For a few years, locations with Google Places listings received signs they could hang in their windows. The signs featured a QR code, which passersby could scan to get more information. In 2011, Google stopped printing the signs, noting that the company expected Near-Field Communication (NFC) to replace QR codes.
It’s a common enough theme, the idea that the QR code—widely chastised for a…
Read The Full Post » | Comments [12]