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Shel Holtz
Communicating at the Intersection of Business and Technology
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Defren is at it again: Push-button social media release

Todd Defren from SHIFT Communications announces on his blog today the availability of PRX Builder, a tool that lets you build a social media news release without having to figure out all that dicey formatting. PRNewswire SHIFT

charges $395 for a web-only release using the tool.

Shel Holtz

10/10/06 | 2 Comments | Defren is at it again: Push-button social media release

Comments

  • 1.Thanks for mentioning PRX Builder. We're very excited about the launch and the introduction of PR Newswire's new distribution package.

    The PRX Builder project actually sprung from your initial coverage of the Social Media Press Release Template. I don't know if you caught it, but we even have a "shout out" to this blog on the "Services" page of our website.

    I've been a big fan of the New Media Release Podcasts and understand the common complaints that are made regarding today's distribution services. That's why I want to make it very clear that there is NO LIMIT to the number links that you can include in our PR Newswire distributions. That should make Tom Foremski happy. :)

    I welcome questions from your readers regarding the new tool and our distribution options through PR Newswire. I can be reached at swhitley[at]whitleymedia.com.

    Shannon Whitley | October 2006 | San Francisco

  • 2.And to clear up any confusion, if there was any except mine, Shannon offers the service on his own site for $6, then from there is is portable to a number of platforms. Bravo on this one and thanks for Shannon's long hours programming outside his day job to make this happen.

    Kami Huyse | October 2006

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