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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Real time marketing is the future of all marketing.

So writes Steve Hall on the HubSpot blog.

God help us if that means more of this:

Stella Artoi's miserable RTM failure

This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily…

Friday Wrap #43The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…

Friday Wrap, movie-styleAmidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from

Friday Wrap #41This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.

How many people saw that picture of your dinner you shared last night?

Data scientists have…

Friday Wrap #40 (c) Can Stock Photo

The coming surge of paid social media

Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at

Friday Wrap #39 (c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com

Best laid plans: Twitter limits derail Coke’s Super Bowl plans

If…

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