Holtz Communications + Technology

This is the fourth installment in a series on developing and delivering social media training for employees.

So far in this series, I’ve covered the need for a social media training program in your organization and why it should be based on a foundation of solid research. Based on the results of your research, you’ll need to determine what to include in your…

Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy—which arose mainly from employees’ own requests—Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the…

The president of the Fortune 400 company where I worked called me into his office to proclaim that “We are now a learning company.” He had just returned from a conference where he sat in on a session about learning companies and he was pumped. So I asked, “What does that mean?”

His face wrinkled up in consternation. “It means we learn. We learn all the time,” he…

A weekly review of some of the more interesting stories that have crossed my feeds in the last week.

Conventional wisdom says the days of long-form content are over. Between the character limit on tweets, the brevity of most Facebook status updates, the quick-scroll through Instagram photos, the disdain for YouTube videos that exceed four or five minutes…

I review a lot of content during the week. Much of it comes from curated collections I follow, such as Smart Briefs. I get email updates from several sites, like AdAge and ZD Net. I subscribe to the RSS feeds of hundreds of blogs. I check the links that cross my Twitter stream, thanks to my Paper.li daily. I click…

This is the third installment in a series on social media training

The best social media training effort is one that has been tailored to your organization’s requirements. Off-the-shelf training programs may cover the basics, but the basics will get you only so far. The payoff can be huge if you invest the time and effort to get the information you need to…