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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #20 (c) Can Stock PhotoWhat a Friday! I’m taking the rest of the day off to run a bazillion errands in advance of my daughter’s wedding on Sunday. But that won’t stop me from posting the Wrap, my weekly review of tech news of interest to communicators. If you want to see (or subscribe to) the full listing of articles I collect during the…

The Friday WrapI review a lot of content during the week. Much of it comes from curated collections I follow, such as Smart Briefs. I get email updates from several sites, like AdAge and ZD Net. I subscribe to the RSS feeds of hundreds of blogs. I check the links that cross my Twitter stream, thanks to my Paper.li daily. I click…

A lot of hype accompanied the launch of Unthink. Most major news outlets carried the story of a decently-funded social network launching with the intention of being the iconoclast on the block, the one network that ensured your data was always your own. Unthink not only put Facebook in its sights, but Google+, too.

I asked around and found few people…

Google+ logoI’m not a prognosticator. I resist invitations to predict technology trends. I never write blog posts on the top 10 ways social or digital media will impact business in the new year. It’s just too volatile a space where a single innovation (e.g., Twitter) or misstep can upend the apple cart. (Go back and read the prediction posts from 2006. Nobody predicted…

Wait and see. Bide your time. Practice patience.

These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It’s so new, they say, and, importantly, Google hasn’t even launched business pages yet.

In the meantime, I’ve been marketing my business pretty regularly on Google+. You should, too. There are two big reasons why:

At last count, 25 million people had…

There are people like you and me. We eat, sleep and breathe new media. We want to be among the first to get invites to the latest offerings (Quora, Empire Avenue, Google+) because if we’re not there early, we’ll miss something important, we’ll be left behind. We read what our peers and mentors write about these new channels, soaking up all we can get,…

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