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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Did you catch yesterday’s Dilbert? It’s an accurate reflection of the way too many companies view employee use of the Net at work.

SearchEngineWatch has an intriguing article about search engine optimization (SEO) for PR purposes. The article, by Catherine Seda (author of “Search Engine Advertising”) covers a variety of ways to enhance public relations efforts by making content easier to find. Wal*Mart, for example, created a landing page dealing its anti-unionization efforts and enhanced it so a Google search on the topic ranked it as the…

They have everything here on the Kona Coast of the big island of Hawaii. Tropical vistas, warm beaches, snorkeling, swimming, dining…

However, there is a dearth of high-speed Internet access. The resort where we’re staying has none in the rooms and they charge $.25 per minute to use the WiFi in the lobby. It’s a 25-mile drive to Borders, the closest location with a T*Mobile…

As the blogosphere goes nuts over Forbes’ reporting on blogs, not much has been said about the outstanding special report Forbes.com has produced on the broad topic of communicating. A wealth of articles are part of this collection, including one authored by Arthur C. Clarke. Interviewees include Vint Cerf, Lizzie Grubman, Paul Saffo, Ray Kurzweil and Walter Cronkite. Give it a…

Chris Hall and his team at IABC have unveiled a new-look website that has been in the works for some time. It’s a vast improvement over the old look, with clearer navigation, a tabbed approach to keeping a good quantity of information on the home page (updates, upcoming programs, and news releases), and a cleaner look. I do have a problem with…

Firefox, the Mozilla-sponsored alternative to Microsoft’s Internet Explorer web browser—is the beneficiary of some of the strongest buzz marketing ever seen. Fans of the product even ponied up enough contributions to take out full-page newspaper ads touting the product. There are a lot of reasons to love Firefox—I use it myself almost exclusively—but the primary benefit noted everywhere is that it’s safe from the hackers who…

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