Posted on January 7, 2019 10:24 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
Liz Scherer joins FIR host Shel Holtz for a conversation about how Virtual Reality can create greater empathy among healthcare providers toward their patients and the role communicators must play. Also in this episode:
- Messaging is poised to surpass social networks as a channel for people to connect with businesses
- TikTok’s growth has been meteoric and…
Posted on December 31, 2018 10:19 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
The final episode of 2018—and the end of our 14th consecutive year of podcasting—features two conversations: Frank Eliason joins host Shel Holtz to talk about customer retention vs. new-customer acquisition; then Mark Story (aptly) chats with Shel about the rise of Stories. Also in this episode:
- Some businesspeople are defending Facebook
- Journalists are ditching press releases (but that…
Posted on December 24, 2018 12:32 pm by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network.
Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
- The passing of PR fixture Jack O’Dwyer
- Marketers are turning their attention to messaging apps
- Not everyone is free to leave Facebook, even if they want to
- The death of keywords (or is it?) as audiences become key to…
Posted on December 24, 2018 12:30 pm by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network.
Two conversations anchor this week’s podcast. Jen Phillips and Sherrilynne Starkie chat with host Shel Holtz about the real impact of fake news on public relations and what practitioners can do about it, and Sharon McIntosh and Shel riff on internal communication predictions for 2019. Also in this week’s episode:
- FIR made three lists of must-listen podcasts…
Posted on December 10, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:
- Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
- Any employee who goes above and beyond…
Posted on December 3, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:
- Amazon Web Services has come up with the coolest way ever to teach people a new technology
- The PR industry must condemn Definers Public Affairs
- A model for managing the non-content part of…
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