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Shel Holtz
Communicating at the Intersection of Business and Technology
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For Immediate Release

Cross-posted from the FIR Podcast Network.

In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:

  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability…

For Immediate Release

Cross-posted from the FIR Podcast Network.

On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:

  • A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
  • Social media is putting CEOs under increased scrutiny
  • Helping you create better Stories is a million-dollar industry
  • In China, an…

For Immediate Release

Cross-posted from the FIR Podcast Network.

All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:

  • Can marketing maintain human connections while scaling up in social media?
  • Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and…

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this week’s episode, Trust Insights co-founder Christopher S. Penn joins host Shel Holtz to talk about Dark Social and how communicators can take advantage of it. Also in this week’s show:

  • IABC is missing in action in a coalition of 43 organizations calling for an investigation into the murder of journalist Jamal Khashoggi
  • It’s possible (and necessary)…

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz got together for the monthly “Hobson & Holtz Report” to talk about…

  • The change management implications of Artificial Intelligence
  • The content management tactics being employed by critics of organizations
  • The rise of drone journalism
  • A study that found social sentiment analysis doesn’t line up with what your customers really think
  • What to expect from Facebook’s…

For Immediate Release

Cross-posted from the FIR Podcast Network.

There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…

  • Whether a brand voice should remain consistent across multiple social channels
  • The BBC’s new communication metric: long-term memory
  • How evolving business response to disasters is changing how communities deal with them
  • Making managers a discrete audience as a core part of the…

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