Posted on November 19, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:
- British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
- With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
- By 2022, most of the skills required for employability…
Posted on November 12, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:
- A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
- Social media is putting CEOs under increased scrutiny
- Helping you create better Stories is a million-dollar industry
- In China, an…
Posted on November 5, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:
- Can marketing maintain human connections while scaling up in social media?
- Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and…
Posted on October 29, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
In this week’s episode, Trust Insights co-founder Christopher S. Penn joins host Shel Holtz to talk about Dark Social and how communicators can take advantage of it. Also in this week’s show:
- IABC is missing in action in a coalition of 43 organizations calling for an investigation into the murder of journalist Jamal Khashoggi
- It’s possible (and necessary)…
Posted on October 22, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
Neville Hobson and Shel Holtz got together for the monthly “Hobson & Holtz Report” to talk about…
- The change management implications of Artificial Intelligence
- The content management tactics being employed by critics of organizations
- The rise of drone journalism
- A study that found social sentiment analysis doesn’t line up with what your customers really think
- What to expect from Facebook’s…
Posted on October 15, 2018 4:00 am by Shel Holtz | For Immediate Release

Cross-posted from the FIR Podcast Network.
There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…
- Whether a brand voice should remain consistent across multiple social channels
- The BBC’s new communication metric: long-term memory
- How evolving business response to disasters is changing how communities deal with them
- Making managers a discrete audience as a core part of the…
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