Posted on May 27, 2019 4:00 am by Shel Holtz | For Immediate Release
The May edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz talking about these stories:
- A trio of technologies—from Google, Amazon, and The New York Times—show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
- GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
- PR professionals…
Posted on April 29, 2019 4:00 am by Shel Holtz | For Immediate Release
The first monthly episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:
- How China is shaping the future of shopping—it’s online, social, and highly appealing to Gen Z
- Media coverage of local news is evaporating. Should business pick up the slack?
- Customer reviews are the new content marketing, says Jay Baer …
Posted on March 25, 2019 4:00 am by Shel Holtz | For Immediate Release
Neville Hobson and Shel Holtz resume The Hobson and Holtz Report—albeit as a monthly podcast—with conversations about these stories:
- Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
- Pandora is the first streaming service to introduce a sonic logo
- In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in…
Posted on March 17, 2019 9:00 am by Shel Holtz | For Immediate Release
Doug Haslam joins host Shel Holtz for a conversation about TikTok and the role it could wind up playing in the social media space. Also in this week’s episode:
- Has Facebook really lost 15 million users? A lot of people don’t think it’s true.
- Facebook’s pivot to secure messaging is about more than just messaging. Mark Zuckerberg wants Facebook to be WeChat for…
Posted on March 3, 2019 4:00 am by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network.
4L Strategies Partner Jen Phillips joins FIR host Shel Holtz to discuss the expanding definition of “journalist” and what it means for communicators. Also in the episode:
- Microsoft workers protest plans to weaponize the HoloLens; CEO Satya Nadella fights back
- Delta Airlines’ CEO throws communicators under the bus in a New York Times interview
- Facebook lets…
Posted on February 25, 2019 10:37 am by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network.
The Queen of Measurement, Katie Paine, joins FIR host Shel Holtz to talk about PR and FOFO—Fear of Finding Out. (That is, finding out just how much, or how little, PR contributes to the company’s or client’s bottom line.) Also in this week’s episode:
- An update on employee activism at Google, which has ended mandatory arbitration.
- MOOCs as content. …
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