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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Cisco Systems Social Media Listening CenterCisco Systems unveiled its Social Media Listening Center at its San Jose, California-based Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations—such as heat maps and word clouds—that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and…

Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming;

Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo;

News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle’s Digital Acceleration Team and social media…

Intro: New dial-in comment line number for North America; FIR Book Review of "What the Plus!" by Guy Kawasaki posted; Shel contributed to new Mayo Clinic social media book; FIR’s one-year GaggleAMP anniversary;

Quick News: Welcome to new business podcast ‘Shift’ from Euan Semple and Megan Murray; LinkedIn updates profile pages; by 2014, up to 15% of likes/reviews will be fake says Gartner; how Bodyform…

What The Plus book coverGoogle+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million are active on a monthly basis.

In What the Plus! Google+ for the Rest of Us Version 2.0, author (and unashamed Google+ evangelist) Guy…

Intro: Shel speaking at PRSA conference today (and was at a special wedding yesterday), Neville solo this week; FIR nominated for 2012 European Podcast Award; discount for FIR listeners to Social Media Marketing 2012 conference in London on October 25;

Quick News: Ford connects again with PeerIndex, with 3D printing and more for a Fiesta car in a new influencer outreach…

Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference;

Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily…

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