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Shel Holtz
Communicating at the Intersection of Business and Technology
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Collaborative Economy

Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for

Be Open to Revelations

The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.

In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a…

Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week;

Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of…

Huddle

Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.

In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo

Intro: The final B2B Huddle keynote podcast coming, a number of FIR Book Reviews in the pipeline, congratulations to Stephen Waddington elected CIPR President for 2014, congratulations to Eric Schwartzman on the launch of his new business;

Quick News: Mercedes-Benz plan will put QR codes on cars, World Nutella Day de-kerfuffled, Speaker’s wife Sally Bercow confronts the consequences of a libellous tweet,…

Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;

Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;

News…

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