Posted on June 23, 2013 6:24 am by Shel Holtz | For Immediate Release
In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page.
The result is marketing making brand or product promises that sales and implementation can’t keep.
In this FIR Interview, correspondent
Posted on June 17, 2013 7:16 am by Shel Holtz | For Immediate Release
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;
Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;
News That Fits: Discussion about IABC; Michael…
Posted on June 14, 2013 10:56 am by Shel Holtz | For Immediate Release
Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.
FIR co-host Neville Hobson met with…
Posted on June 13, 2013 8:27 am by Shel Holtz | For Immediate Release
GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.
In the…
Posted on June 12, 2013 8:08 am by Shel Holtz | For Immediate Release
Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.
Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK; Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a…
Posted on June 10, 2013 6:41 am by Shel Holtz | For Immediate Release
Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with…
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