Posted on May 27, 2014 8:52 am by Shel Holtz | For Immediate Release | Marketing | Social Media
Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose as he innovated attention-grabbing approaches to employing social media on behalf of one of…
Posted on May 26, 2014 7:12 am by Shel Holtz | For Immediate Release
Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager;
Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair color in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media…
Posted on May 19, 2014 1:10 pm by Shel Holtz | For Immediate Release
Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20;
Quick News: Welcome to Heathrow’s "Terminal Samsung Galaxy S5", Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo;
News That Fits: The persuasive pressure of peer rankings; Michael Netzley’s Asia…
Posted on May 12, 2014 7:45 am by Shel Holtz | For Immediate Release
Intro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester;
Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet’s aviation first with drones, augmented reality, bespoke apps and more; Ragan promo;
News…
Posted on May 9, 2014 12:40 pm by Shel Holtz | For Immediate Release | IABC
The Google+ Hangout on Air with four of the five IABC Fellows. The new Fellows participating in the conversation include John Deveney, ABC; George McGrath; Mark Schumann, ABC; and Jennifer Wah, ABC. Brad Whitworth, ABC—a longtime Fellow who had the idea for this session—also joined us.
Get FIR:
Posted on May 8, 2014 8:13 am by Shel Holtz | For Immediate Release | IABC
The International Association of Business Communicators (IABC) has announced that five members will join the class of Fellows, the highest honor the association bestows on its members. Tomorrow at 2 p.m. EDT (11 a.m. PDT, 7 p.m. UK), all five will join FIR co-host Shel Holtz for the a session of FIR Live.
The 2014 class of Fellows includes…
- John Deveney, ABC, Sr.…
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