Posted on April 7, 2014 1:30 pm by Shel Holtz | For Immediate Release
Intro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;
Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;
News That Fits: Study says third-party…
Posted on April 4, 2014 4:04 am by Shel Holtz | Visual Communication | For Immediate Release
FIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:
- Human brain processes visuals 60,000 times faster than text.
- Web posts with visuals drive up to 180% more…
Posted on April 4, 2014 4:00 am by Shel Holtz | For Immediate Release
Attracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.
What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics…
Posted on March 31, 2014 1:42 pm by Shel Holtz | For Immediate Release
Intro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.
Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?;…
Posted on March 31, 2014 12:33 pm by Shel Holtz | For Immediate Release
In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices.
There is no print edition.
In the eighteen months since the launch of Quartz - what it described as "a new type of publication in the new global economy for a new class of global business…
Posted on March 24, 2014 6:40 am by Shel Holtz | For Immediate Release
Intro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;
Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and…
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