Posted on December 26, 2006 8:37 pm by Shel Holtz | For Immediate Release
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 31-minute conversation with Chris Heuer, Silicon Valley entrepreneur and social media guru, about the social media press release, a concept Chris has been shepherding.
Our wide-ranging conversation includes a look at the evolution of the effort, the components of the social media release, the progress made by the working…
Posted on December 26, 2006 3:41 pm by Shel Holtz | For Immediate Release
In this edition of For Immediate Release book reviews, Shel reviews “Church of the Customer: When People are the Message,” by Ben McConnell and Jackie Huba, authors of the “Church of the Customer” blog.
Download the conversation here (MP3, 6.5 Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital…
Posted on December 22, 2006 1:13 pm by Shel Holtz | For Immediate Release
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog.
Our wide-ranging conversation includes - lessons from ‘Wal-Marting Across America’; the social media press release and Edelman Storycrafter; the death of the page view; the value of widgets; perspectives on blogging;…
Posted on December 21, 2006 5:30 pm by Shel Holtz | For Immediate Release
Content summary: The ‘5 Things’ tag game; five social media trends that will impact PR; Southwest Airlines’ consumer-generated media competition; the TechCrunch war of words gets serious; reports from Dan York and David Phillips; Shel and Neville look back over 2 years of FIR with clips from show milestones 1 (Jan 3, 2005), 25 (April 18, 2005), 50 (July 14, 2005), 75 (Oct 10,…
Posted on December 19, 2006 11:25 pm by Shel Holtz | For Immediate Release
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 25-minute conversation with Alex Laats, Chairman and CEO of Podzinger, the world’s most powerful audio and video search engine and online advertising network. Podzinger is a subsidiary of BBN Technologies.
Starting with Alex outlining how Podzinger works by using speech recognition technology to search words within both audio and…
Posted on December 18, 2006 8:01 pm by Shel Holtz | For Immediate Release
Content summary: CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create branded communities and conversational advertising; HP, Dell, IBM engage in competitive dialogue through blogs; PayPerPost now requires disclosure; David Phillips…
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