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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: Discussion topics from listeners: PR is too important for PR people, blogs in China affect Starbucks, win a place at the New Communications Forum; Dan York reports further on RSS autodiscovery and commentary on trackback spam; communication challenges for British Airways as strike looms; Microsoft’s attempt to correct a Wikipedia entry; AdvestiGate ‘fingerprint’ system to scan website video and audio; GM’s…

Second Life: The Official GuideIn this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide.

This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has over 2.6 million registered users. In Second Life: The Official Guide, there is something for everyone from the casual user to the committed…

Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign; Terry Fallis podcasts his new novel; Dan York introduces his new blog and reports on RSS auto-discovery and the US social media…

Neville and I had our crayon shirts on this morning as we joined the first “coffee with crayon,” which will take place in the crayonville offices in Second Life every Thursday.

I counted about 20 or so participants talking about transparency, ethics, and disclosure, along with some general fun and socializing. It was 6 a.m. for me, but I had a cup of real…

Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media.

Show notes for the ethics Skypecast:

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 55:33-minute podcast recorded live from Concord, California, USA, Wokingham, Berkshire, England, and several other…

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor.

Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s role with Direct2Dell and the role of the blog as part of…

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