Posted on May 29, 2008 12:40 pm by Shel Holtz | For Immediate Release
Content summary: Next FIR Live call-in shows: June 11 and June 14; FIR FriendFeed room developments; discussion: the importance of brand advocacy with Twitter as a prime example; the Media Monitoring Minute with CustomScoop; Whole Foods’ CEO Mackey is blogging again; corporate trust takes a hit with phone bugging scandal at Deutsche Telekom; Dan York reports on the Wall Street Journal D…
Posted on May 26, 2008 10:44 am by Shel Holtz | For Immediate Release
Download the file here (MP3, 2.75MB; length 2:58), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Posted on May 26, 2008 10:43 am by Shel Holtz | For Immediate Release
Content summary: The May 24 FIR Live call-in fiasco; next FIR Live on June 11; new FIR room on FriendFeed; Michael Netzley reports from Singapore about the Ogilvy Verge conference, The Open Room, and Social Media Breakfast; the Media Monitoring Minute with CustomScoop; GAP study; the micro threat to big social networks; American Airlines’ PR strategy; Barack Obama is master of the…
Posted on May 22, 2008 2:08 pm by Shel Holtz | For Immediate Release
Content summary: Disney closes a user community; Neville’s tech minute; how social media affects reporters and media coverage; the value of an apology; listener comments; reports from Dan York, David Phillips, and Ricardo from Costa Rica; music from Radio Knives; and more.
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Posted on May 21, 2008 3:09 pm by Shel Holtz | For Immediate Release
One of the earliest adopters of social media for a strategic business communication purpose is General Motors, whose FastLane blog began in January 2005.
FastLane has been said by Bob Lutz, founding blogger and the company’s Vice Chairman, to be an indispensible communication channel, an unfiltered voice for the company, its customers and auto enthusiasts.
On May 20, 2008, GM Europe launched Driving…
Posted on May 19, 2008 8:14 pm by Shel Holtz | For Immediate Release
Content summary: New FIR Interview published; FIR Live on BlogTalk Radio May 24; Michael Netzley reports from Singapore on internet control in China and asks about the business implications; the Media Monitoring Minute with CustomScoop; marketing Steven Spielberg, George Lucas and Harrison Ford on seesmic; IBM and wikis; reflections on Bulldog Reporter’s audio conference on blogger relations; journalism and Twitter: too much…
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