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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: Next FIR Live on BlogTalk Radio: June 11 and June 14; congratulations to John Cass on move to Forrester Research; upcoming FIR Interview podcasts; follow up: CBS News’ Andrew Cohen with more on PR; the Media Monitoring Minute with CustomScoop; Microsoft’s Paolo Tosolini explains the latest development for Academy Mobile; five questions companies ask about social media; instant messaging study;…

download For Immediate Release podcast

Download the file here (MP3, 5.74MB; length 12:29), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Content summary: Travels this week; next FIR Live on BlogTalk Radio on June 11; follow up: PRSA video response to CBS News; Shel reports from Minneapolis; the Media Monitoring Minute with CustomScoop; new ways of pitching; Offbeat Guides brings personalization and print on demand to travel publishing; study predicts that most people will get news via the net within five…

Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and how companies handle fraudulent claims that attract media attention, more conversation about PR spam, a new free online service grades your press releases,…

Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com???s Gina Trapani started a PR Spammers wiki.

These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.

Is the PR industry guilty of nothing less than being…

download For Immediate Release podcast

Download the file here (MP3, 2.52MB; length 5:27), or sign up for the RSS feed to get this cut segment and all future ones automatically.

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