Posted on December 14, 2010 2:12 pm by Shel Holtz | Crisis Communication | Facebook | PR | Social Media | Social networks
Whenever a company mishandles a social media kerfuffle, there is no shortage of bloggers and other experts ready to offer biting criticism and recommendations for how the organization should have handled the situation. Sometimes the advice is good, sometimes it’s not. The advice offered is rarely consistent from one expert to another. And it’s even more rarely forgiving of companies new to the…
Posted on November 15, 2010 9:54 am by Shel Holtz | Facebook | Social Media | Transparency
In his book, “The Naked Corporation,” co-author Dan Tapscott argues that organizations that seek to be transparent need to ensure that the access to company information won’t reveal anything unsightly. Or, as he puts it, if you’re gonna be naked, you’d better be buff. (I heard him reiterate this point during his talk at WebCom in Toronto a couple weeks ago.)
Tapscott’s admonition was top-of-mind as I…
Posted on November 9, 2010 8:12 am by Shel Holtz | Customer Service | Facebook | Twitter | Video
While attention is fragmenting across multiple web channels and formats, there are smart ways to use different pieces of the online puzzle to create a single, unified communication effort, even for something as simple as answering a question.
As copycats began creating cringe-inducing one-offs of the Old Spice Twitter-YouTube experiment, I suggested in a post on this blog that the real…
Posted on October 17, 2010 10:57 am by Shel Holtz | Customer Service | Facebook | Marketing | Social Media | Social networks | Twitter
I had two interesting conversations at a family event last night in my home town in Southern California. (Truth be told, I had a lot of interesting conversations, but only two that warrant discussion here.)
First was my nephew, the oldest of my brother’s three boys. He’s going to school, doing some part-time work in the TV industry, and working more-or-less full-time for a…
Posted on August 6, 2010 3:01 pm by Shel Holtz | Business | Death Watch | Facebook | Web
Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with…
Posted on July 25, 2010 8:57 am by Shel Holtz | Facebook | For Immediate Release
FIR Live is back!
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
The panel will include…
- Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March…
Read The Full Post » | Comments [9]