Posted on June 27, 2011 2:14 pm by Shel Holtz | Brands | Business | Crisis Communication | Facebook | Social Media
Greenpeace learned its lesson well.
Back in March 2010, in response to YouTube’s removal of a Greenpeace-produced parody TV commercial, the advocacy organization launched a campaign against Nestle that ultimately forced the powerhouse consumer products company to seek a new source for its palm oil. Palm oil from non-rainforest sources is more expensive and Nestle was taking its time trying to find an…
Posted on June 8, 2011 10:38 am by Shel Holtz | Business | Crisis Communication | Facebook | Social Media | Video
The real-time dimension of social media has challenged businesses to rethink their slow, deliberative processes in order to address the speed with which their brands can be damaged. Every minute it takes to hold conference calls, sit in meetings, get legal review and wordsmith offical responses is a minute in which thousands of uncomplimentary messages can be distributed to millions…
Posted on February 22, 2011 3:24 pm by Shel Holtz | Blogging | Business | Facebook | Research | Social Media
It’s funny how The Pew Internet & American Life Project can release results of a study in December, but a late-February article about one of the study results published in The New York Times can create such an uproar.
The Pew study offered a broad overview of how members of different generations use the Net. Among many other things, the study revealed that
Posted on February 18, 2011 4:51 am by Shel Holtz | Business | Facebook | Social Media | Social Networking
My new boss intimidated the hell out of me.
He intimidated me when I met him during the job interview and the intimidation I felt continued on my first day on the job. He reminded me of Professor Kingsfield (from “The Paper Chase”). He wore a professorial coat that looked as though chalkdust would fly off it if you patted it. He had a…
Posted on January 26, 2011 9:34 am by Shel Holtz | Brands | Facebook | Marketing | Social Media
Earlier today, I gave an interview to American Public Broadcasting’s business show, Marketplace, about the role of social media in marketing campaigns. (The transcript and episode are here.) The story (which I believe is running tomorrow) was prompted by reports that fabric softener Downy was launching an interactive campaign featuring comedian Mike Birbiglio.
There’s nothing particularly new about the stunt that underlies the…
Posted on December 28, 2010 12:14 pm by Shel Holtz | Blogging | Facebook | Marketing | Social Media | Twitter
UPDATE: Today, January 14, Etsy has announced policy changes that were sparked by the protest outlined in the post below. These changes prohibit the offending products. The post notes that the “intense debate” online led to the review of the policies and subsequent changes.
UPDATE: CNN Headline News has covered the tale of the cards for sale on Etsy.
UPDATE: Per Jonathan Mast, Etsy…
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