Posted on May 31, 2006 6:10 pm by Shel Holtz | Blogging | Business | External
Week before last I was in Washington, D.C. to moderate the “Beyond Blogging 2006” symposium sponsored by Fleishman Hillard. I got in a few days early and had a couple meetings at Fleishman’s DC offices, where I met Tony Colandro. Among other things, Tony has been working on a major study Fleishman commissioned to get a handle on how people perceive the notion of…
Posted on May 23, 2006 8:42 am by Shel Holtz | External | Media | RSS
I’ve resisted jumping aboard the “press release is dead” bandwagon because I just don’t believe it. I have no argument with the issues that lead supporters of the movement to proclaim the press release’s demise. They say that most press releases have no news and are poorly written. This isn’t a recent phenomenon. I remember working for $550 per month in 1975 as assistant editor of a…
Posted on April 30, 2006 8:37 am by Shel Holtz | External
Tens of thousands of communicators perform honest work every day, employing ethical principles of organizaitonal communication to fairly and accurately represent their organizations and clients. And, it seems, just about every couple of weeks comes the news of a PR counselor who takes shortcuts or violates ethical standards. Every profession has its share of these, but it’s particularly visible in our…
Posted on March 1, 2006 10:29 am by Shel Holtz | External
Just to prove there’s an abundance of viewpoints on the future of the press release, I’d like to point you to David Meerman Scott‘s opinion. Scott, author of “Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers,” writes in MarketingProfs.com that the future of press releases will require precisely the behavior that has led Amy Gahran and others to insist…
Posted on February 15, 2006 6:00 pm by Shel Holtz | External | General
Reading an item from the Seattle Post-Intelligencer, I was reminded of one of the comments submitted to Jeremy Zawodny’s blog after he blasted a Silicon Valley PR agency for allegedly spamming him. The comment (by “Aimee”) read:
There are a few things to address here. Yes, it’s really bad form to send an unsolicited email to any journalist or blogger….certainly a letter of introduction or phone…
Posted on February 2, 2006 9:11 am by Shel Holtz | External
UPI is reporting that General Motors has canned Tony Kowaleski as its top PR executive and convinced former GM communicator Steve Harris to come back and improve GM’s battered image. According to the article, Kowaleski was skilled at promoting product but that Harris was more adept at crisis communication. Kowaleski was taked with communicating GM’s $8.6 billion loss in 2005. Management wants…
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