Posted on August 31, 2011 2:25 pm by Shel Holtz | Crisis Communication | Internal | Social Media
Cross-posted from Stop Blocking.
There are great companies, and there are all the rest.
The great companies are places where people want to work, and hence make the list of the top 100 companies to work for. Great companies also tend to be forward-looking. At the Altimeter Group—the analyst firm founded by Groundswell co-author Charlene Li—“Advanced” companies are at far end of the spectrum of efforts to…
Posted on August 31, 2011 9:51 am by Shel Holtz | Crisis Communication | Social Media
With a surge in the number of crises companies experience online, you’d think organizations would be clamoring to adopt practices that prepare them for the inevitable kerfuffle and help minimize the damage. Most, though, have failed to take the steps that could diminish or completely avoid a damaging crisis.
That’s the conclusion of the Altimeter Group in its new report, Social Business Readiness.…
Posted on August 31, 2011 9:37 am by Shel Holtz | Crisis Communication | For Immediate Release | Social Media
Note: This is a cross-post from the For Immediate Release blog.
Your FIR co-hosts are planning an interview for next week with Altimeter Group‘s Jeremiah Owyang about the release of a new study, “Social Business Readiness.” The study was released today—the presentation is embedded at the end of this post. In preparation for the interview, we’re sharing some of the study’s highlights in this post. Let us know in…
Posted on June 27, 2011 2:14 pm by Shel Holtz | Brands | Business | Crisis Communication | Facebook | Social Media
Greenpeace learned its lesson well.
Back in March 2010, in response to YouTube’s removal of a Greenpeace-produced parody TV commercial, the advocacy organization launched a campaign against Nestle that ultimately forced the powerhouse consumer products company to seek a new source for its palm oil. Palm oil from non-rainforest sources is more expensive and Nestle was taking its time trying to find an…
Posted on June 8, 2011 10:38 am by Shel Holtz | Business | Crisis Communication | Facebook | Social Media | Video
The real-time dimension of social media has challenged businesses to rethink their slow, deliberative processes in order to address the speed with which their brands can be damaged. Every minute it takes to hold conference calls, sit in meetings, get legal review and wordsmith offical responses is a minute in which thousands of uncomplimentary messages can be distributed to millions…
Posted on April 6, 2011 1:59 am by Shel Holtz | Content Curation | Crisis Communication | Marketing | Social Media
Realistically, content doesn’t drive customer service, crisis management, reputation management or market research in social media, nor does it drive conversations about customer service, crisis management, reputation, market research or even shopping experiences about a brand in social media. Since these and other key business function are principal building blocks of every successful social media program (for business), you see how…
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