Posted on August 30, 2013 10:18 am by Shel Holtz | Content | Pinterest | Brands | Customer Service | Facebook | Marketing | Research | Social Media | Social Networking | Twitter | Video
This week, everyone buzzed about the Golf Channel’s epic fail as the cable station tried to spin the 50th anniversary of Dr. Martin Luther King’s “I Have a Dream” speech as a golf story. Another big story that had everyone talking was Kevin Spacey’s delivery of the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, where he schooled the television industry for…
Posted on August 24, 2013 2:18 am by Shel Holtz | Content | Visual Communication | Brands | Facebook | Google+ | Intranets | PR
(c) Can Stock PhotoSocial media was front and center in the news this week. Facebook announced it was leading an initiative to bring the Internet to the two-thirds of the world that doesn’t have access, while the Huffington Post made waves by announcing it would no longer permit the posting of anonymous comments. In the midst of these stories, other announcements and…
Posted on August 15, 2013 8:40 am by Shel Holtz | Content | Social Media
(c) Can Stock PhotoI was in a meeting to discuss marketing plans for a new organization. The founder of the company had already developed some collateral he was showing off. I noticed immediately a problem with the punctuation. When I pointed out the error, I was dismissed. Nobody cares, I was told.
It’s disconcerting for a grammar geek to be confronted with a…
Posted on August 9, 2013 8:56 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Channels | Facebook | Marketing | Social Networking | Twitter | Video
(c) Can Stock PhotoA steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I…
Posted on July 31, 2013 9:04 am by Shel Holtz | Content | Advertising | Brands | Marketing | Media | Search
Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…
Posted on July 25, 2013 4:54 pm by Shel Holtz | Content | Social Media
I had another opportunity earlier this week to see Scott Linabarger knock an audience’s socks off. We were on the same program at BJC Healthcare, an annual gathering of communicators and marketers (and others) from throughout the sizable St. Louis-based health system. Scott’s presentation focused on all the things he was told not to do when developing social and digital media plans. He…
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