Posted on July 12, 2007 2:05 pm by Shel Holtz | Blogging | Business
John Mackey, the CEO of Whole Foods, has been something of a social media hero among those of us who advocate the use of blogs and other tools to achieve business goals. Mackey has blogged regularly on the Whole Foods website and recently took his battle with the U.S. Federal Trade Commission—which wants to block Whole Foods’ merger with rival Wild Oats—to…
Posted on July 8, 2007 7:49 pm by Shel Holtz | Blogging | Social Media
I’ve read a few commentaries about Thomas Friedman‘s New York Times column on transparency (like this one and this one). I finally decided I had to read it. Problem is, New York Times columnists are available only if you (a) pay $4.95 for the column or (b) pay a monthly subscription fee to read all the NYT columnists.
Well…not really. It took me about 10…
Posted on July 1, 2007 11:35 am by Shel Holtz | Blogging
GM’s Fastlane blog continues to be a poster child for how to engage a community in the blogosphere in support of business goals. It has, over the last few years, hit all the right notes. Now, it appears to be getting even better.
One thing Fastlane didn’t do was make an effort to respond to the various questions and issues that emerge in the…
Posted on June 5, 2007 12:41 am by Shel Holtz | Blogging | Business
I’ve been pondering the “ghost-blogging” debate for some time, listening (via podcasts) and reading (via blogs) the growing chorus of voices that proclaims ghost-blogging an acceptable and legitimate practice. People I respect are among those who argue…
- A good ghost writer can convey the intent and the personality of his or her subject.
- The best analogy for good ghost blogging is signing for the deaf, which…
Posted on May 22, 2007 9:21 am by Shel Holtz | Blogging
Bob Lutz, as you might expect, is a busy guy. He’s the vice chairman of General Motors, and the top executive focused on cars. He’s also a blogger, but every now and then, the demands of the job preclude his taking the time to contribute to Fastlane. During a recent absence, several critics assumed he was blogged out, blogfading, that he’d lost…
Posted on May 14, 2007 2:48 pm by Shel Holtz | Blogging | Social Media | Social Networking
It’s ironic, isn’t it, that the Lulu Blooker prize for for books based on blogs went to an American soldier writing an account of his time in Iraq at about the same time the U.S. military has blocked its soldiers’ access to resources like MySpace and YouTube.
The book, “My War: Killing Time in Iraq, by Colby Buzzell,” may be the last “frank and open military…
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