Posted on December 16, 2019 4:00 am by Shel Holtz | For Immediate Release
The December episode of “The Hobson & Holtz Report” features Neville and Shel discussing these topics:
- Social media lessons from the UK’s 2019 general election
- Podcasts will be eligible for Pulitzer Prizes
- You may be able to create your own Twitter
- Merriam-Webster’s word of the year and the communicators who reject it
- The English language is finally losing its grip on the internet
- Key digital…
Posted on November 18, 2019 4:00 am by Shel Holtz | For Immediate Release
Cross-posted from the FIR Podcast Network.
The November episode of “The Hobson and Holtz Report” features Neville and Shel discussing these topics:
- MeWe and WT:Social are among the latest crop of social networks offering serious privacy in an attempt to dethrone Facebook
- A new tool lets brands remove negative comments from paid social media posts
- QR codes have made a comeback
- AI writer…
Posted on October 23, 2019 3:20 pm by Shel Holtz | A Model for Employee Communication
Mapping the customer journey is a significant undertaking, which leaves a lot of organizations thinking it’s enough. It’s not. While identifying the touchpoints on the customer journey can go a long way to creating a satisfying Customer Experience (CX), it also leaves a lot of gaps, each of which is an opportunity for an unpleasant (or even treacherous) detour on the journey.…
Posted on October 14, 2019 4:00 am by Shel Holtz
Cross-posted from the FIR Podcast Network.
The October episode of “The Hobson and Holtz Report” features Shel and Neville discussing these topics:
- PG&E’s power outages featured poorly planned communication
- Iraqis are translating the internet into Arabic
- The limits of storytelling for marketing
- What the judges thought when an AI-authored essay was submitted to a competition
- Imposters are becoming a real problem in the…
Posted on September 23, 2019 7:22 am by Shel Holtz | For Immediate Release
The September episode of “The Hobson and Holtz Report” features Shel and Neville discussing these topics:
- Voice assistants have reached critical mass (and adoption of smart speakers is soaring)
- Thieves are using AI deepfakes to trick employees into sending them money
- Electric car owners could be able to choose fake sounds their cars make
- Not one PR agency was willing to take on…
Posted on September 1, 2019 9:25 am by Shel Holtz | Internal | A Model for Employee Communication
Employees have far more influence over the quality of the Customer Journey than they—or their companies—imagine. By knowing which touchpoints along the journey they can influence, directly or indirectly, employees can ensure those touchpoints result in positive feelings. For employees to know what those touchpoints are and what they can do to improve them, touchpoints need to be part of the employee…
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