Friday Wrap #232: A second life for QR codes, smart jerseys, voice-controlled news, and more

Friday Wrap #232I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

A quick note

So I got a note from a colleague and reader who asked why I dropped “The Takeaway” from this weekly update. I explained that I was putting the stories about which I had a point of view in the top section, “The Big Stories.” Not good enough, he said; “The Takeaway” was what differentiated this bulletin from all the other curated wrap-ups. So I’m going back to it while adding short items that are worth sharing without a takeaway. As always, I’m deeply grateful for your… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

Friday Wrap #229: Hurricane coverage, YouTube’s makeover, WhatsApp’s business designs, and more

Friday Wrap #229I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Got 5 Minutes?

The Society for New Communication Research (SNCR)—part of The Conference Board and of which I am a Founding Fellow—has undertaken an initiative to determine how people in the communication industry can help tackle the increasingly significant problem of fake news. (I’m part of the task force.) One of our early efforts is to get a handle on the intersection of fake news and communication through a survey. If you’re a communicator with responsibility for managing… Read More »

Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

Friday Wrap #227: Charlottesville and tech, the state of work, Facebook’s influencer grab, and more

Friday Wrap #227I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Facebook shuts down anonymous employee discussion group—During my consulting gig with the Asian Development Bank in Manila this week, the issue of anonymous employee contributions came up. It’s a topic I’ve been discussing for at least a decade. In general, I’m not a fan of anonymity on intranets. If Tom reads something brilliant Mary wrote and wants to make a connection, he’s out of luck if Mary shared her post anonymously. There are times, though, when… Read More »

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