FIR Podcast #63: A Discounted Christmas Lobster

For Immediate Release

Cross-posted from the FIR Podcast Network

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

  • The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5
  • Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles
  • British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign
  • In a recent post, Brian Solis urged companies to go mobile-first
  • How should… Read More »

FIR Podcast #62: A Real Episode About Fake News

For Immediate Release

Cross-posted from the FIR Podcast Network

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

  • “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
  • Fake news is more viral than real news.
  • Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
  • Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?
  • What is Facebook’s role and responsibility in addressing fake news that spreads on its site?
  • Mark Zuckerburg says he wants to banish… Read More »

FIR Podcast #60: One Day More

For Immediate Release

Cross-posted from the FIR Podcast Network

On the eve of the election, Deirdre Breakenridge, Irene Koehler and Donna Papacosta joined the FIR panel to talk about the election’s impact on PR, marketing, and social media, along with a number of other topics. Here’s the rundown…

  • Brands can prepare themselves for future assaults based on how political campaigns have engaged in an epic bot war to game online polls and inflate social media traffic.
  • Candidates used some channels many brands have ignored in their effort to reach Millennials and GenZ.
  • Social media itself is going through some convulsions based on this unique election… Read More »

FIR Podcast #56: Strategy? What strategy?

For Immediate Release

Cross-posted from the FIR Podcast Network

We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…

  • Another brand — this time, Tic Tac — that dealt in close to real time with an unwelcome cultural reference
  • A survey that found nearly 70% of company staffs don’t know what the company strategy is (and bad communication is the top reason)
  • As CCOs and CMOs face the shift to digital, a study from Pew Research Center finds that a lot of people in our audiences aren’t… Read More »

FIR Podcast #55: Beating Back the Trolls

For Immediate Release

Cross-posted from the FIR Podcast Network

Three PR agency thought leaders were on the panel: Gerry Corbett, Phil Gomes, and Joe Thornley. Our topics included…

  • A couple brands — Ford and Skittles — had a chance to market themselves in real time when their names were invoked during the presidential campaign. Both declined, sticking strictly with public affairs messages. Is real-time marketing over? (And how did Ford and the UAW do when they responded to allegations claimed during the first debate?)
  • Sir Martin Sorrell, CEO of WPP, thinks the future of PR is integration with other disciplines, focused on digital and data. Is he… Read More »

FIR #54: Our most engaging episode ever

For Immediate Release

Cross-posted from the FIR Podcast Network

Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…

  • A Harvard Business Review article suggests there’s a dark side to engagement.
  • Internal communication departments are not adopting mobile solutions.
  • There’s your corporate brand, your product… Read More »

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