The Hobson & Holtz Report - Podcast #769: August 18, 2014

The Hobson & Holtz ReportNew FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher;

Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst 18-34 year-olds in the US says comScore, embeds of… Read More »

FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStock
Language translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz to explore the various dimensions of language translation as a dimension of communications are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the… Read More »

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

OutbrainAmong the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”

Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate. Outbrain… Read More »

The Hobson & Holtz Report - Podcast #767: August 4, 2014

. The Hobson & Holtz ReportQuick News: OKCupid conducted its own online social experiments, Twitter testing easier-to-use hashtags, Council of Public Relations Firms convenes working group on digital, citizens of Armenia urged to write a Wikipedia entry each; Ragan promo; News That Fits: What does hybrid blogging platform Medium’s sponsorship deal with BMW suggest for the online advertising market?; Dan York’s Tech Report: Twitter hashtags, Facebook Messenger, and more; what comes next in social media measurement?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; if you want to increase your… Read More »

The Hobson & Holtz Report - Podcast #766: July 28, 2014

The Hobson & Holtz ReportComing soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content;

Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo;

News That Fits: PRSA report on social/emerging media use in PR practice; Michael Netzley’s Asia Report: McDonald’s and KFC take center stage in China’s latest food… Read More »

The Hobson & Holtz Report - Podcast #765: July 21, 2014

The Hobson & Holtz ReportQuick News: French blogger fined for writing a critical restaurant review that achieved a high Google search ranking, Russian government caught editing Wikipedia entry for MH17 tragedy, is PressFriendly making PR agencies sweat?, Bing follows Google in offering Europeans the ‘right to be forgotten’; Ragan promo;

News That Fits: Are automated ‘editing bots’ the future foundation for knowledge development on Wikipedia?; Dan York’s Tech Report: at the IETF meeting in Toronto, Google Analytics for iOS, WordPress Weekly podcast, WordPress 4.0 coming, rapid content development; re-thinking earned, owned, and paid media; the Media… Read More »

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