The Hobson & Holtz Report - Podcast #797: March 2, 2015

FIRNeville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;

Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;

News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the… Read More »

The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?;… Read More »

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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The Hobson & Holtz Report - Podcast #795: February 16, 2015

FIRQuick News: Vint Cerf, “Father of the Internet,” warns we may be living in a lost century; eBay-style online courts proposed in the UK to resolve low-value claims; Snapchat Discover chalks up huge early success; France demands that its future leaders must speak English; Ragan promo;

News That Fits: Want to post a comment? You’ll have to pay for that; Dan York’s Tech Report: Ello news, iPad Teleprompter, and more; employee ambassador programs: a case study; the Media Monitoring Minute with CustomScoop; listener Comments in audio, email and in the FIR Podcast Community on Google+; Forbes puts native ad for Fidelity on its print… Read More »

FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

FIR InterviewsAmong the hundreds of thousands of news items distributed online every day, a precious few gain traction and spread across social networks (mostly Facebook, but even including “dark social” channels like messaging apps and email). Journalists are under increasing pressure to produce content people will share, and they are adopting practices they believe can increase the odds that their stories will lead to greater reach and more views. PR practitioners who understand these issues can tailor their outreach to editors and reporters who are being held accountable for the number of clicks their stories generate.

To better understand the… Read More »

The Hobson & Holtz Report - Podcast #793: February 2, 2015

FIRNominate FIR for 10th Annual People’s Podcast Awards; we could use iTunes reviews, too;
Quick News: People still share most of their content on Facebook, British Army sets up new brigade “to win in the Information Age”, Uber’s pricing model comes to the workplace, Battenhall PR firm launches WhatsApp information service; Ragan promo;

News That Fits: Microchipped employees pros and cons; Dan York’s Tech Report: Markdown language, Internet Society media relations opening, ICANN in Singapore; Seven scientific reasons to use emoticons in your business writing and social media; The Media Monitoring Minute with CustomScoop; Listener… Read More »

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