FIR Interview: developers Mark Silverman and Amy Haiar from Critical Mass

The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.

The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party… Read More »

The Hobson & Holtz Report - Podcast #751: April 14, 2014

The Hobson & Holtz ReportIntro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;

Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report says 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; serious reading on the decline as the brain adapts to scanning: what does this means for communicators?; the Media Monitoring… Read More »

The Hobson & Holtz Report - Podcast #750: April 7, 2014

The Hobson & Holtz ReportIntro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;

Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;

News That Fits: Study says third-party reports more credible than branded content but does it matter?; Michael Netzley’s Asia Report: Asian mums might not be tiger, but they are internet users; five ways local customers… Read More »

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your… Read More »

FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

#komdagen selfieAttracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.

What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics discussed when FIR co-host Neville Hobson - who was an invited keynote speaker at the event - sat down with Therese Manus, managing director, and Stine Jarmund, training and events adviser, of the NCA to talk about the communication landscape in Norway.

The conversation addressed… Read More »

The Hobson & Holtz Report - Podcast #749: March 31, 2014

The Hobson & Holtz ReportIntro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.

Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?; Neville talks about two interviews he has conducted; Ragan promo;

News That Fits: With all that big data floating around, sentiment analysis is getting easier; Michael Netzley’s Asia Report looks at the growing… Read More »

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