FIR Podcast #70: Capitalizing on Insults

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Christensen and Jen Phillips joined host Shel Holtz to discuss these topics:

  • Most employees don’t know what makes their company different from the competition — and can’t explain it to customers
  • U.S. travelers make 140 different website visits (on average) before booking a trip. Do you know your customers’ path before they make a decision on your product or service?
  • Some companies have turned insults and attacks by the President-elect into badges of honor — and merchandise for sale.
  • Getting people to share your content isn’t as big a deal as some marketers think. What… Read More »

FIR Podcast #69: Shut Up Already, Mariah Carey

For Immediate Release

Cross-posted from the FIR Podcast Network

Three IABC Fellows — Priya Bates, John Deveney, and Mark Schumann — joined Shel Holtz for this week’s FIR to talk about these topics:

  • More on how companies can prepare for the prospect of a tweeted attack by the President of the United States
  • Companies bucking the vitriol trend by creating TV commercials that spotlight inclusion of Muslims
  • With Facebook Live gaining steam, some companies are expecting employees to know how to host a live video
  • Mariah Carey’s handling of her lib-synching debacle on New Year’s Eve isn’t exactly a crisis communication case study (unless you want… Read More »

FIR Podcast #68: Did any of us actually say any of this?

For Immediate Release

Cross-posted from the FIR Podcast Network

Artificial Intelligence is on the panel’s mind — among other things — as C.C. Chapman, Neville Hobson, and Dan York join Shel Holtz for the first episode of 2017 and the beginning of our 13th consecutive year of podcasting. Here’s the rundown:

  • The incoming press secretary for President-Elect Donald Trump has warned us not to expect business as usual when it comes to the administration’s relationship with the media. What does that bode for the press’s ability to hold the administration accountable — and will the philosophy extend beyond the White House to business?
  • Some… Read More »

FIR Podcast #67: Let’s launch a startup!

For Immediate Release

Cross-posted from the FIR Podcast Network

Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics:

  • Science kits from GE integrate with the Amazon Echo. How far can this kind of integration of cloud-based AI voice tech and real-world products go?
  • Mark Zuckerberg admits Facebook is a media company, albeit a new kind of media company. What might this mean for fake news (in the wake of a nuclear
  • threat in response to a fake news story)?
  • Is creating a startup a realistic goal for your very first… Read More »

FIR podcast #66: Detached from the real world

For Immediate Release

Cross-posted from the FIR Podcast Network

Kami Huyse, Marshall Kirkpatrick, and Laura Pevehouse join host Shel Holtz to talk about these topics:

  • An update on the latest news about fake news, including the steps Facebook is taking to call it out, Germany’s new law that could cost Facebook 500,000 euros for each fake news item it publishes, how big brands are inadvertently funding fake news, how fake news is inspiring people to turn their attention back to mainstream media, and why owned media (especially corporate blogs) are more important than ever
  • A new app that lets employees engage anonymously with other workers in their… Read More »

FIR Podcast #65: The Inhuman Experience

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

  • An update on the latest news about fake news, including a boycott of the new Star Wars movie, companies waking up to the threat, and data showing most Americans believe fake news headlines when they see them.
  • PR is still saddled with a reputation as spin doctors, liars, and sharks circling startups in order to take a chunk of their flesh.
  • As automated systems replace real people, what happens to the human-fueled customer experience?
  • Do marketers need to move beyond branded content if… Read More »

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