The Hobson & Holtz Report #815: Windows 10 and challenges for Microsoft

The Hobson & Holtz ReportIntro: Neville’s back in the co-hosting chair, listener survey in the works;

Quick News: Meerkat partners with Discovery for Shark Week, selfies to replace passwords in MasterCard online payments trial, US Postal Service to debut digital mail, new business podcast series launches in Ireland; the Media Monitoring Minute with CustomScoop;

News That Fits: The challenges for Microsoft as it prepares to roll out Windows 10; the past week on the FIR Podcast Network; human curation and the art of content discovery; listener comments; Dan York’s Tech Report: Ello bill of rights, IPv4 exhaustion, InterCommunity2015 and Ottawa; PR in a… Read More »

The Hobson & Holtz Report #813: Periscope in PR, news, and politics

The Hobson & Holtz ReportIntro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s… Read More »

FIR Interview: 2015-16 IABC Chair Michael Ambjorn on the state of IABC and the year ahead

FIR InterviewsThe International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the IABC logokeynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair Michael Ambjorn. Ambjorn takes over the lead volunteer role as the association continues to recover from some turbulence. In this FIR interview, conducted moments after the conference officially wrapped up, I chatted with Ambjorn about the state of IABC, his goals for the next year, how the association can remain relevant, how communicators can benefit from… Read More »

The Hobson & Holtz Report #812: Algorithms vs. trusted human editors

The Hobson & Holtz ReportIntro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is… Read More »

The Hobson & Holtz Report #811: The state of internal communications

The Hobson & Holtz ReportIntro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;

Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;

News That Fits: The state of internal communication: Is it still viable as… Read More »

The Hobson & Holtz Report #810: The deepening FIFA scandal, sponsors, and reputation

The Hobson & Holtz ReportIntro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with… Read More »

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