The Hobson & Holtz Report - Podcast #783: November 24, 2014

FIRQuick News: Is reputation enough when stakeholder behavior is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo;

News That Fits: Is not allowing comments on your blog a good idea?; Dan York’s Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber’s crisis; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the CIPR plans investment in owned and shared content in 2015, ends… Read More »

The Hobson & Holtz Report - Podcast #782: November 17, 2014

FIRIntro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;

Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;

News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media… Read More »

FIR Interview: Philip Young, Project NEMO, on Digital Naturals

Tablet at workWith every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.

Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”

Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the… Read More »

The Hobson & Holtz Report - Podcast #781: November 10, 2014

Back to normal with Shel in California and Neville in the UK, both connected via a Skype call;

FIRQuick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch” Radar app; Ragan promo;

News That Fits: Trust me, PR isn’t dead, says Stephen Waddington in a new call to action for PR professionals; Michael Netzley’s Asia Report: how Singapore’s human flesh search engines combat corrupt business practices; what’s driving the renaissance in podcasting, and should marketers jump on board?; the… Read More »

The Hobson & Holtz Report - Podcast #780: November 3, 2014

FIRIntro: Some reflections on Shel’s visit to the UK, new FIR Interview coming with Philip Young about ‘digital naturals’, Neville on new London digital radio station Share Radio on November 4;

Quick News: Can replace the business card?, Instagram’s video ads are now here; Ragan promo;

News That Fits: Sanofi fires its German-Canadian CEO for “being insufficiently French”; Dan York’s Tech Report: Episode 2 of ‘Dan York on Tech’
published, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why your content is being ignored and what to do about it;… Read More »

The Hobson & Holtz Report - Podcast #779: October 27, 2014

FIRWe’re together in London, recording face-to-face instead of at remote ends of a Skype call, with a different format for this episode: conversation and opinion, not reports, on the broad theme of experiences.

Intro: Neville recognized for Outstanding Contribution to Social Media in the UK Social Media Awards, Shel named Platinum Fellow of Mayo Clinic Center for Social Media;

Quick News: Fake news sites are spreading Ebola fears, Nokia name will live on in Microsoft’s entry-level phones, employees who socialize on internal social networks are less likely to get laid off; Ragan promo;

News That Fits: Experiences during a day of… Read More »

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