FIR Podcast #35: Everybody hates change

Cross-posted from the FIR Podcast Network

Today’s panel features DomainSkate COO Howard Greenstein, Scott Monty Strategies founder Scott Monty, and Trafalgar Communications principal Donna Papacosta, along with host Shel Holtz, exploring these topics:

  • Facebook’s Trending Topics kerfuffle, what it means for communicators, and the broader implications of trying to get a message across to people who live in the “filter bubble”
  • Instagram’s new logo, which (if you just read tweets in the first 24 hours) everybody hated
  • The state of domain fraud, how it’s like sexually transmitted diseases, and why it means IT and marketing… Read More »

FIR Podcast #34: Mired in stock photo hell

Cross-posted from the FIR Podcast Network

Despite unusual recording issues, we managed to get this one in the can! Panelists include Cruiseable.com CEO JD Lasica, Elasticity Senior Vice President Jason Falls, and ClaimWizard Marketing Director Lynette Young — social media thought leaders all — had a lively conversation about the following topics:

  • New research that finds that influencers produce the greatest ROI and a significantly lower cost than other marketing approaches
  • With messaging apps ascending and social networking sites on the decline, public media is giving way to private media. How can brands cope?
  • We’re entering a… Read More »

FIR Podcast #33: Not all corporate videos suck…just most

FIR Podcast #33: Not all corporate videos suck…just most

This is cross-posted from the FIR Podcast Network.

Special thanks to FIR tech correspondent Dan York for stepping in last week to handle hosting chores while Shel was present for the birth of a granddaughter! Shel is back this week with panelists Philippe Borremans, currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and Jim Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer… Read More »

FIR Podcast #32: Sorry about the unethical PR

FIR Podcast #32: Sorry About the Unethical PR

This is cross-posted from the FIR Podcast Network.

FIR tech correspondent Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert J. Kelley Hoey, who is also one of the 100 most influential women on Twitter; and B.L. Ochman, a digital pioneer and interactive content and social media consultant.

Read More »

FIR Podcast #31: Bring Back the Tourists!

FIR Podcast #31: Bring Back The Tourists!

This is cross-posted from the FIR Podcast Network.

Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.

Our topics included…

  • The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
  • Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address… Read More »

FIR Podcast #30: The Employee Experience

FIR Podcast #30: The Employee Experience

This is cross-posted from the FIR Podcast Network.

Today’s panel includes internal communications consultant and speaker Steve Crescenzo; ROI Communications CEO Barbara Fagan-Smith; and Frost Bank’s Vice President of Employee Communications, Culture, and People Development, Sheri Rosen.

Our topics included…

  • For the first time, Edelman has issued a report that dissects data from the Trust Barometer to find out how much employees trust their employers. The results weren’t pretty.
  • Facebook Live is now available to everybody using the Android or iOS Facebook app. Facebook Live essentially puts a broadcast studio in… Read More »

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