FIR #163: Not A News Anchor But An Incredible Facsimile

For Immediate Release

Cross-posted from the FIR Podcast Network.

On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:

  • A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
  • Social media is putting CEOs under increased scrutiny
  • Helping you create better Stories is a million-dollar industry
  • In China, an Artifical Intelligence news anchor is standing by to read news 24/7
  • A chain of newsletters in the U.S. Southeast is showing how to attract younger readers
  • Voice texting has become a thing, but some people absolutely hate it
  • Read More »

FIR #162: A Paucity of Social CEOs

For Immediate Release

Cross-posted from the FIR Podcast Network.

All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:

  • Can marketing maintain human connections while scaling up in social media?
  • Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and Stories
  • A year after doubling its character count, Twitter finds tweets are getting shorter
  • Fewer and fewer CEOs are maintaining a social media presence
  • Google.org is looking to nonprofits to innovate ideas… Read More »

FIR #161: Spooky, Dark Social

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this week’s episode, Trust Insights co-founder Christopher S. Penn joins host Shel Holtz to talk about Dark Social and how communicators can take advantage of it. Also in this week’s show:

  • IABC is missing in action in a coalition of 43 organizations calling for an investigation into the murder of journalist Jamal Khashoggi
  • It’s possible (and necessary) to build and maintain customer trust when using Artificial Intelligence
  • Podcasting is evolving into a different way to tell a journalistic story—and journalists are figuring out how to do it
  • SoundCloud lets you share audio in your… Read More »

FIR #160: Mmm Mmm Uh-Oh

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz got together for the monthly “Hobson & Holtz Report” to talk about…

  • The change management implications of Artificial Intelligence
  • The content management tactics being employed by critics of organizations
  • The rise of drone journalism
  • A study that found social sentiment analysis doesn’t line up with what your customers really think
  • What to expect from Facebook’s new head of communications, former UK Deputy Minister Nick Clegg
  • The wariness consumers have of social media chatbots

Dan York’s Tech Report covers what’s new in Gutenberg, Twitter Moments,… Read More »

FIR #159: How Long Will You Remember This Episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…

  • Whether a brand voice should remain consistent across multiple social channels
  • The BBC’s new communication metric: long-term memory
  • How evolving business response to disasters is changing how communities deal with them
  • Making managers a discrete audience as a core part of the Employee Experience
  • The long, slow demise of Google+
  • A human-like Artificial Intelligence that could appear in your room to answer your questions—assuming you bought the right AR headset
  • Amazon’s… Read More »

FIR #158: Come for the Millennial Angst, Stay for the Frozen Steak

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week, host Shel Holtz talks about weird brand Twitter accounts with Stone Temple Consulting (which has just been acquired by Perficient Digital) Senior Marketing Consultant Doug Haslam, and with internal communications thought leader Mark Dollins about communicating with employees when gig-economy workers are part of the mix. Also in this episode…

  • Net, social media, and device adoption have plateaued.
  • Teens are (still) abandoning Facebook.
  • Google is looking more and more like a social network, and it’s on purpose.
  • Amazon wants to own the brands you buy from when you shop on… Read More »

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