FIR Live is back with all-star panel on influencer marketing

Has it really been 10 months since the last FIR Live?

It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing—what’s hype, what’s legit, what works, what doesn’t—with an all-star panel that includes…

• David Armano—EVP, Global Innovation & Integration at Edelman
• Gini Dietrich—CEO at PR firm Arment Dietrich, Inc.and Spin Sucks blogger
• Andrew Grill—CEO at UK-based influence tracking firm Kred
• Zena Weist—VP of Strategy at social software company Expion

Additional panelists will be announced once we’ve locked them in.

… Read More »

The Hobson & Holtz Report - Podcast #652: May 21, 2012

Content summary: Michael Netzley in Singapore still without voice; FIR Speakers & Speeches podcast of Neville’s PRII conference presentation is up; next FIR Live on influence marketing set for June 16; Neville speaking at Like Minds conference in Exeter this week: discount price for FIR listeners; GaggleAmp update; News That Fits: high-growth companies in Europe embrace social media says Google-sponsored survey; GM ends Facebook advertising but Ford doesn’t; Ragan promo; Dan York reports on integrating Soundcloud and Flipboard (with added comment about Player FM), an internship opportunity with the Internet Society, and more; listener… Read More »

FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.

Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?

These are powerful themes that were touched in every presentation… Read More »

The Hobson & Holtz Report - Podcast #651: May 14, 2012

Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested in attending Like Minds Exeter 2012.  News That Fits: brand humanization is not a social media fad; Ragan Communications promo; the rise of social influence marketing with Klout and PeerIndex; listener comments discussion; CustomScoop’s Media Monitoring Minute; Dan York’s report addresses audio apps… Read More »

FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

Student loan debt in the U.S. has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t it be awesome if all of these issues could be addressed with a casual social game?

In fact, they have. In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz speak with Dimitri Sillam, co-founder and CEO of Grantoo,… Read More »

The Hobson & Holtz Report - Podcast #650: May 8, 2012

Content summary: FIR Book Review of "#FAIL" is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises - Rupert Murdoch and News Corp, Scott Thompson and Yahoo, Ben Baldanza and Spirit Airlines; Dan York reports on ebook DRM, and more; Ragan promo; why great design is the future of content marketing; listener comments; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on… Read More »

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