FIR #1: Does social media marketing need a reboot?

For Immediate ReleaseWelcome to the first episode of For Immediate Release, the successor podcast to The Hobson & Holtz Report.

Our panel this week includes Gini Dietrich, CEO of Arment-Dietrich, a Chicago-based public relations agency, and Frank Eliason, innovator of the Comcast Cares social media customer service program and former head of social media at Citi.

Today’s conversation addressed these stories:

  • Josh Bernoff’s follow-up post to the blog-based conversation he and Augie Ray had about how close to death social media marketing is.
  • Edelman has announced it will no longer work with coal-producing companies or any company that promote denial… Read More »

Dietrich, Eliason and Huyse will help kick off my new podcast, “For Immediate Release”

Panel for episode 1 of For Immediate Release

The panel is set for the premiere episode of “For Immediate Release,” the weekly podcast that replaces “The Hobson & Holtz Report.”

Joining me for conversation about the news, trends, issues, and reports that surfaced during the previous week will be…

  • Gini Dietrch—Gini is founder and CEO of Arment Dietrich, an integrated marketing communication firm based in Chicago. Gini’s experience as a Managing Supervisor with global PR agency Fleishman-Hillard, along with other PR agency jobs, prepared her for the challenges of running her own agency. She also founded the blog, Spin Sucks, along with Spin Sucks Pro, a professional development… Read More »

The Hobson & Holtz Report #824: Is SEO really dead?

The Hobson & Holtz ReportWelcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21;

Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo;

News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on… Read More »

The Hobson & Holtz Report #823: Do brands need Chief Narrative Officer?

The Hobson & Holtz ReportIntro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief… Read More »

One door closes, another opens: Announcing my new FIR Podcast Network show

Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup.

Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of in our 10-plus years together, I’m most proud of providing listeners with a single resource… Read More »

The Hobson & Holtz Report #822: The case against impressions as a digital metric

The Hobson & Holtz ReportIntro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad;… Read More »

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