FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Additional links from the episode:

The Hobson & Holtz Report - Podcast #792: January 26, 2015

FIRQuick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;

News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report:… Read More »

The Hobson & Holtz Report - Podcast #791: January 19, 2015

FIRIntro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans;

Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo;

News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community… Read More »

The Hobson & Holtz Report - Podcast #790: January 12, 2015

FIRQuick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan promo;

News That Fits: Failure to disclose grows as a PR issue; Michael Netzley’s Asia Report: Has social media finally turned the spotlight on Asia’s classic anonymous CEO? and more; Cluetrain updated; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why ‘dark social’ could be the next be thing in digital… Read More »

The Hobson & Holtz Report - Podcast #789: January 5, 2015

FIRMarking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show;

Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big plans for smartwatches, it doesn’t pay for brands to try to sound too hip, Barclays Bank launches the first face-to-face video banking service in the UK; Ragan promo;

News That Fits: Five social trends you can expect to see in 2015; Michael Netzley’s Asia Report: How Asia is shaping the world’s EdTech scene; let’s talk about podcasting; the Media Monitoring Minute with CustomScoop;… Read More »

Reflections on a decade of podcasting

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On January 3, 2005, Neville Hobson and I uploaded the first episode of For Immediate Release: The Hobson and Holtz Report. The 43-minute podcast was one of a few hundred available at the time. It was one of the few with co-hosts (most were individuals) as well as one of the first focused on business (most were either personal observations, music-focused, or all about tech).

If I’m not mistaken, it was also one of the first to feature co-hosts in two locations, Neville in Amsterdam and me here in Concord, California. Thank heaven for Skype.

It was also, definitely, the first podcast to address PR, marketing, communications, and… Read More »

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