The Hobson & Holtz Report #823: Do brands need Chief Narrative Officer?

The Hobson & Holtz ReportIntro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief… Read More »

One door closes, another opens: Announcing my new FIR Podcast Network show

Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup.

Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of in our 10-plus years together, I’m most proud of providing listeners with a single resource… Read More »

The Hobson & Holtz Report #822: The case against impressions as a digital metric

The Hobson & Holtz ReportIntro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad;… Read More »

The Hobson & Holtz Report #821: The pitfalls of product promotion on social media

The Hobson & Holtz ReportIntro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man… Read More »

Podcast: The Hobson & Holtz Report #820—Marketing is shifting from agencies and moving in-house

The Hobson & Holtz ReportIntro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips;

Quick News: Is VR the future for Second Life?, the New York Times live-blogged GOP debate directly from Slack using a Chrome extension, 3 reasons Millennials are getting fired, beware the fake embedded tweet; CustomScoop promo;

News That Fits: Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including… Read More »

The Hobson & Holtz Report #819: The ad-blocking revolution is just months away

The Hobson & Holtz ReportIntro: Two new FIR Interviews coming this week;

Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop;

News That Fits: The ad-blocking revolution is just months away; listener comments; what’s the fate of Google+, and should communicators remain engaged?; Igloo Software promo; Dan York’s Tech Report: Cecil the lion and mob rule, latest WordPress update breaks websites, Facebook owns 20 percent of… Read More »

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