FIR #54: Our most engaging episode ever

For Immediate Release

Cross-posted from the FIR Podcast Network

Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…

  • A Harvard Business Review article suggests there’s a dark side to engagement.
  • Internal communication departments are not adopting mobile solutions.
  • There’s your corporate brand, your product… Read More »

FIR Podcast #53: PewDiePie is not happy

For Immediate Release

Cross-posted from the FIR Podcast Network

We recorded on Talk Like a Pirate Day, so I used a pirate name generator to give each of our panelists a pirate name. Today’s panel features Owner Media Group CEO Chris Brogan (Samson “Commodore Chops” Drinkwater, “The Drunkard of Ghost Lake!”), MarketingProfs Chief Content Officer Ann Handley (Mary “Jolly Brute” Quick, “The Plunderer of Crocodile Islet!”), and Scott Monty (Edwin “Soft Heart” Penwith, “The Jewel of Alligator Bight!”) of Scott Monty Strategies. Our topics included…

  • Twitter — lots and lots of Twitter. The first broadcast of the NFL’s Thursday… Read More »

FIR #51: A real plastic influencer

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel features Jen McClure, who founded the Society for New Communication research; business blogging pioneer Lionel Menchaca; and PR agency president Sherrilynne Starkie. Our topics included…

  • Whether the Epi-Pen crisis would ever have happened without social media and how companies now need to think about “business as usual”
  • The value of some kinds of hashtags (or lack thereof)
  • AT&T’s self-righteous post reacting to Google’s fiber decision
  • Mattel’s Barbie is now a paid Instagram influencer
  • How times have changed! Four out of five journalists rely on social… Read More »

FIR #50: Sex! Violence! Politics!

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…

    The Cincinnati Zoo, which has had enough of the critical Harambe memes so it shut down its Facebook and Twitter accounts.
  • Apple’s efforts to introduce a Snapchat-like app, which Facebook has already done with its new iOS-only Lifestage app, all while a growing number of teens are abstaining from social media (but not smartphones).
  • Pornhub and… Read More »

FIR #49: Billing for winning

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel features internal communications thought leader Rachel Miller, metrics queen Katie Paine (cousin of an Olympics bronze medalist), and PR veteran Jen Phillips. Our conversations covered…

  • The crisis management (or lack thereof) from Ryan Lochte, Olympic gold medalist and gas station restroom vandal
  • The less well-known crisis the St. Paul School in New Hampshire is experiencing following media coverage of a lawsuit the school filed demanding that an underage sexual assault victim disclose her name
  • A survey revealing the internal communications challenges facing U.K.… Read More »

FIR #48: Texting while massaging

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel features three former IABC chairs: Michael Ambjorn (2015-16), founder of UK-based Align Your Org; Dr. Barbara Gibson (2008-09), principal of Cultural Resolution and lecturer at the University of London; and Brad Whitworth (1989-90), senior marketing and communication manager for the global partner organization at Cisco Systems. Our discussion topics for the day:

  • Snapchat is under fire — again — for what many feel is a racist filter. At the same time, a Medium post has raised new controversy over Snapchat’s beauty filter.
  • A study designed to dig into the discontent… Read More »

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