The Hobson & Holtz Report - Podcast #639: February 20, 2012

Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring Minute with CustomScoop; CEO authenticity counts, and five “red flag” CEO phrases; Michael Netzley reports from Singapore on Social Media Week, Hong Kong University of Science and Technology launches a dedicated social media research center, and media news from China and India;… Read More »

FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman

101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:

“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media… Read More »

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding… Read More »

The Hobson & Holtz Report - Podcast #638: February 13, 2012

Content summary: The next FIR Book Club with Bob LeDrew has Katie Paine as guest author; Ogilvy launches Social@Ogilvy; special price for FIR listeners for “The Social Customer 2012”; News That Fits: first SOPA and PIPA, now ACTA: opponents say ‘undemocracy in action’ behind anti-counterfeiting proposals; Michael Netzley reports on a 2012 survey of internet users in Singapore; OneForty.com is now socdir.com; Ragan promo; new research from Hewlett-Packard on tweets; listener comments; Ike Pigott reviews ifttt.com; the Media Monitoring Minute with CustomScoop; ten things you still need to know about social media; Dan York reports from a… Read More »

The Hobson & Holtz Report - Podcast #637: February 6, 2012

Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds his perspectives on the Komen Kerfuffle; with gov.uk, the British government redefines the online government platform; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Room on Friendfeed; Reuters launches Social Pulse; TemboSocial promo; no report from Michael Netzley in Singapore this week; Costa Concordia and the public relations disaster for cruise; music by… Read More »

FIR Book Club #1: “Social Media Strategist” Author Christopher Barger

Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

Christopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and… Read More »

Page 1 of 177 pages  1 2 3 >  Last ›