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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The reinvention of Ragan’s home page

Ragan Communications is at it again.

Before I go on, I need to disclose that I have a financial relationship with Ragan. I speak at their conferences, I write for their publications, and they handle the financial side of my online workshop business. Ragan is also one of the sponsors of For Immediate Release, the podcast I cohost with Neville Hobson.

That said, I’m still pretty damned impressed with the new home page Ragan launched on Monday. I’ve been reviewing the site for a couple weeks at Mark Ragan’s invitation. And while some tweaking here and there would improve it (what site couldn’t be improved with some tweaks?), it transforms the page from a traditional home page into a comprehensive information resource for anybody working in the communications profession.

If anything, it’s gotten harder to find anywhere to spend money on Ragan products or services, a curious thing given that unlike IABC and PRSA—the dominant professional associations in the business—Ragan is a for-profit venture.

The content-rich page includes a video (yanked directly from the recently-launched “My Ragan TV”), feature articles, and opinion. A “toolkit” section offers a series of how-tos. More to the point, though, there are links to Ragan articles covering every aspect of organizational communications, including internal communication, government communication, speech writing, social media, strategic communication, PR, media relations, writing and editing, management skills—the list goes on.

And you can subscribe to RSS feeds for all of these categories:

Shel Holtz

With the relaunch of the Ragan home page, you can also pay a fee to gain access to “Ragan Select,” which includes training materials and content not available to unregistered visitors. The fee for a year’s membership in “Ragan Select” is on par with membership in a professional association and, essentially, gives you online access to everything published in every Ragan newsletter, and then some. There’s a daily headline service associated with the offering, too.

The new site acknowledges the rise of online content, the appeal of the “pull” mechanism, the value of customization and the benefits of integrating content—the page serves as the hub for access to “My Ragan TV” and the communications social network, “My Ragan, which has attracted nearly 10,000 participants.

Yeah, I know, I have a relationship with Ragan, but I’d praise the company’s efforts even if I didn’t. Well done!

10/22/07 | 2 Comments | The reinvention of Ragan’s home page

Comments
  • 1.I agree - it's very nice.

    Do you know some software options for creating this sort of portal? I'd love our organization's Intranet to look like this and offer this sort of functionality. Someday.

    Kelly | October 2007 | Phoenix, AZ

  • 2.What a great improvement Shel. Thanks for the heads up.

    Mike Spataro | October 2007 | Boston

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