(c) Can Stock PhotoThe volume of news of interest to PR and marketing professionals this past week was impressive, and a lot of the stories you may have missed focused on the growing importance of video. Thus, video dominates much of the reporting in this week’s Wrap. Be sure to scroll through all the stories I tagged to consider including in the…
Posted on December 27, 2012 9:00 am by Shel Holtz | Content | Media | PR | Web
(c) Can Stock PhotoEarning coverage in the mainstream press is harder than ever for two reasons.
First is the reduced opportunity for coverage. By 2010, newsrooms had 30% less staff than they had at the turn of the century. The reporter who used to cover your company is gone; now there’s a reporter who covers your industry, or several industries. He has less…
Posted on December 6, 2012 3:54 pm by Shel Holtz | Content | Content Curation | Web
I’ve been playing with the beta of Zeen, the new social publishing platform from YouTube founders Chad Hurley and Steve Chen. Communicators, take note. This could evolve in short order into a service worthy of your attention.
At first glance, Zeen looks like yet another content curation site. It takes only a few minutes creating a zeen to realize it’s more than that. It’s…
Posted on November 13, 2012 1:50 pm by Shel Holtz | Mobile | Technology | Web
Update: This is a four-year-old post and things have changed in the HTML5 world. The post offers an HTML cheat sheet, but there’s a new (and accurate) one here. Thanks to Tadeusz Szewczyk for sharing it with me, so I could share it with you.
You have a smartphone and/or a tablet and you’ve loaded it with apps. There’s a whole economy emerging around…
Posted on April 19, 2012 9:33 am by Shel Holtz | Business | Technology | Web
It was around 11 p.m. when I arrived at the Delta Hotel in Regina, Saskatchewan. It had been a long day: a full-day workshop in Saskatoon followed by the trip to Regina. By car, it’s only about a 2-1/2-hour drive. But I was flying Air Canada, which required a connection in Calgary, so I was tired and a bit cranky when I…
Posted on March 6, 2012 8:58 am by Shel Holtz | Mobile | Web
Paradigm shift is one of those phrases so embraced by business that it eventually lost all meaning, ultimately becoming just another option on a Bullshit Bingo player card. Like most corporate jargon, though, it had its origins in a valid concept. A paradigm shift is a change in fundamental assumptions shared by the members of a community.
Watchmaking is the…
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