Holtz Communications + Technology

The proliferation of Pinterest-like sites tells me that Pinterest has tapped into something basic, a desire to share images more easily and with more focused purpose than the traditional photo-sharing sites. Since Pinterest has become the social service du jour, a number of other sites that duplicate the fundamental idea—collections of large easy-to-share images—have sprung up.

I’m regularly directed to Gentlemint, described as “Pinterest…

Earlier today, U.S. House of Representatives Majority Leader Eric Cantor shelved the Stop Online Piracy Act (SOPA), leading many to think the legislation is dead. It can, however, be ressurrected at any time. Meanwhile, its Senate counterpart, PIPA, is still very much alive even as support for it declines.

Despite the fact that the House won’t vote on the bill, Wikipedia and…

Zappos is a social media darling. The company’s adoption of Twitter, its encouragement of employees to engage online openly during work and CEO Tony Hsieh’s commitment to social channels are all trotted out regularly in articles, books and talks. I’m as gung-ho on Zappos’ use of social media as anybody.

One test remained, however. All of Zappos’ social activities have so far been employed in pursuit of…

It took 11 months from concept to launch, but a completely revised Holtz Communication + Technology website is now live.

Well, that’s obvious, right? You’re looking at it.

The completely new elements of the site are the Resources and Coordinates sections.

Coordinates contains is one-stop shopping for just about everything I’m doing online.

• In the “Follow” box you’ll find links to my key social channels (Facebook, Twitter…

There’s an uprising taking place in the kingdom. Whoever the monarch may be, there are insurgents who would topple the throne and assume power. The ruler has it all wrong, and if only the insurgent could take charge and assert his view, peace and prosperity will reign throughout the kingdom.

It’s good to be king, we keep hearing, so everybody wants to be…

A few years ago, I was working with the communication staff of a city’s travel-and-tourism organization. One of the marketers on the staff had been assigned outreach to the Hispanic travel community, but hadn’t been able to find much through Google and other search tools.

I pointed her to Delicious and had her plug her search terms in. The treasure trove of content…