RSS. A revolutionary means of syndicating content without the hassles of spam? Not according to Signal vs. Noise blogger Jason Fried, a participant in a FeedBurner pilot program to embed ads in its RSS feeds. “All RSS is is just another content-delivery medium,” he said in a Wired News piece. “Someone has to pay for that content, either through subscription fees or through advertising. I don’t know why (RSS) should be sacred or any different than a website.”