Holtz Communications + Technology

The big stories this week centered on twitter’s IPO, announced (of course) in a tweet, and tasteless brand tributes on the solemn anniversary of the September 11 terrorist attacks. (If you haven’t seen AT&T’s tweet or the sign in the Marriott lobby, did you just awaken from a coma?) In the Friday Wrap, I try to report on smaller stories of great interest to…

(c) Can Stock PhotoThe tale of a British Airways passenger buying a promoted tweet to complain about lost luggage was everywhere this week (including this very blog), along with a couple other high-profile stories. There were also some studies, reports and posts that could easily have escaped your attention, but no worries. I collect the ones I think communicators will…

The challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.

This technology-enabled approach is known as…

In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.

Since then, the nature of engagement has solidified:…

Recording For Immediate Release when I’m on the road isn’t as easy as using Callburner or some other drop-dead-simple software that records two sides of a Skype call. There’s a lot of third-party audio my podcast partner, Neville Hobson, and I include in the show, such as correspondent reports from Dan York and Michael Netzley, recorded listener comments, and contributions from our sponsors,

Showrooming has become a significant problem for retailers. From department stores like Target to consumer electronics companies like Best Buy, the consumer practice of scoping out the physical item in the store, then ordering it at a lower price online, has eaten into sales. Reversing the trend is top-of-mind for these businesses.

Companies are taking different approaches to coping with showrooming.…